AdSense Earnings

Understanding AdSense Earnings Per 1000 Visitors

Last Updated on by Michael Brockbank

Is Google AdSense a good way to make money from a blog or even YouTube? A lot of people seem to think so. However, it takes a lot of effort to really see an impact in your AdSense earnings.

Many bloggers and site owners will go years before receiving that first payout from Google.

Some will have you think that once you build a website and start generating content you’ll make it big. Sure, you’ll see videos on YouTube about how to make thousands of dollars each month by building a blog.

But none of them really go into what’s needed.

A website and a few bits of content are simply not enough to generate a lot of AdSense earnings.

Here is my video on the reality of Adsense Earnings per 1000 Visitors

How Much Can You Make from Adsense with 1000 Visitors per Day?

The amount of money you can make per day with 1000 views depends on a variety of factors. Industry, quality of traffic and the type of content you write are only a few.

Let me give you an example. Let’s take all three of my primary blogs and calculate how much each would make according to 1000 visitors per day during a 30-day month. I would get:

  • Health and Fitness Blog…$91.20
  • Gaming Blog…$51.60

This is based on overall averages of how well my sites perform. Yours may be more or less depending on the type of site you manage.

The bottom line is no one can really guarantee you’ll make a certain amount of AdSense earnings. There are simply too many variables that will influence the payout.

In 2018, my health and fitness blog made $0.004 in website earnings per visitor. That’s right…four-one-thousandths of a cent. That means it would take an awful lot of traffic to make a good amount of money from AdSense alone.

This is why a lot of bloggers add things like affiliate links, banners, eCommerce and other methods of making money from a site.

So in the end, according to my health and fitness blog, I could generate $3.04 per day if the site capped at 1000 visitors.

How Google Pays Site Owners

Google offers two primary methods in which website owners are paid: clicks and impressions. By showing ads on your site, you’re essentially promoting those companies.

How Are Ads Distributed?

Google uses its own tracking algorithms to show ads on websites in many cases. This is often based on a user’s browsing history and what he or she looks for in Google.

So if you see a questionable ad on your website that doesn’t really match the content, it’s because you have searched for similar products in the past.

Each ad is unique to the visitor.

Another method in which ads are distributed is based on a site’s content. These are called, “contextual ads.” Usually, they are the most effective because it connects with a user who is already interested in the topic – which is why he or she is visiting your site.

Pay-Per-Click Campaigns

Pay-per-click, or PPC, is when an advertiser pays any time someone clicks on the ad. It’s still an exceptionally popular method of advertising on the Internet. These show up as “clicks” in Google AdSense earnings and pay out the most as opposed to impressions.

The problem with this platform is that it will take an awful lot of clicks to generate any real amount of money.

For example, Out of the last 3,491 page views my health and fitness blog received, I only made $8.46. To make $1000, the site would need at least 416,667 page views!

The amount of money Google AdSense pays per click is going to vary widely. Sometimes you’ll make $0.11, and other times you’ll hit $3.00 or more. It all depends on how much the keyword is worth and how much the advertiser is paying Google to show the ad.

Impression RPM

Impression RPM

An Impression RPM is how much you make per 1000 visitors who just see the ad without clicking. It’s often much lower than the Page RPM depending on content, topic, ads shown and other variables.

Impressions are how many times ads were displayed on your site. So if you have three blocks of Google AdSense code in any give webpage, you’ll earn as high as three impressions if someone views all of those ads.

The cash value you see under Impression RPM is how much your site generates for every 1000 visitors. If you see something like $0.39 under Impression RPM, it means that it will take 1000 visitors to generate $0.39 just in impressions alone.

Industry Matters

AdSense CPM rates will vary depending on several factors. One of the biggest is the industry in which your website falls under. This is because some topics are simply more popular than others. It’s often based on what content Google finds on your site.

For example, I have three blogs I maintain on a regular basis. They are health and fitness, gaming and this one about writing. Which do you think has a higher payout per 1000 visitors?

The health and fitness blog generates 5.6 times the income of the gaming site.

I’m working on closing that gap, though.

What is a Page RPM in Google AdSense?

Page RPM

The Page RPM is how much your site makes per 1000 unique visitors per day. It’s calculated by taking the estimated earnings of the site and dividing it by the number of page views, not impressions.

This number is then multiplied by 1000:

(earnings / page views) * 1000
This is perhaps the most important aspect of getting a Google AdSense payment from your site. To find your Google AdSense earnings per visitor, take the Page RPM and divide it by 1000. If your Page RPM is $2.66, each visitor who sees an advertisement makes you about $0.0027.

Even my best blog only generates $0.00288 per visitor.

It’s a bit disappointing when you look at it like that. It shouldn’t discourage you, though. It just means you need to bring in thousands upon thousands of avid readers to your website.

Some of the most basic of blogs are capable of bringing in at least 30,000 visitors or more per month.

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How to Improve AdSense Earnings

There’s really no trick to increasing your AdSense earnings. It’s all about generating traffic and getting people to visit your website. Unfortunately, the competition is incredibly high on the world-wide-web.

You need to find a way to separate yourself from the millions of other similar sites that flood cyberspace. Otherwise, your content is buried underneath a heap of webpages.

Create Unique, but Sought-After Content

The first step to increasing your AdSense earnings is to create unique content people are looking to read. This can be how-tos, list articles or opinions centering around trending topics.

You need to engage the audience and give them the answers they seek. Even if that answer is entertainment in general, this is about giving people what they want…just like any business in the world.

Another thing you need to keep in mind is the topic of each piece of content you create. If someone isn’t searching for it, no one is going to read it. Which means you need to focus on materials people are actively looking to read.

Otherwise, your blog will just sit idle without really generating any kind of income. No traffic means no money.

Follow the Best SEO Practices

Search engine optimization has changed a lot since the first days of Google. Today, it all centers around providing quality over quantity.

Think of it this way, will someone learn something after reading your blog post or website article? Because that’s a major part of what Google is looking for.

There’s quite a bit that goes into SEO, but a lot of the important things don’t require paying an “expert” to get your site on track. In fact, my health and fitness blog benefits purely from WordPress tools like Yoast SEO.

The end result is most of my posts are within the top 10 for their keywords.

Market the Website on Social Media

Social media plays two roles in any website development: awareness and traffic. Although you probably won’t bring in a lot of readers from sites like Facebook, you still make people aware of your brand by keeping an active social presence.

It’s not all that difficult to keep your website connected to social media, especially if you use management systems like WordPress. For example, I can update Facebook, Twitter, Google+ and LinkedIn as soon as I click the “Publish” button on this article.

It takes more than sharing your content on social media, though. You need to be interactive with followers. This often means commenting on the comments of others and being approachable.

Pay Attention to Analytics

Google Analytics has played a major role in helping me grow AdSense earnings. This is because the data shows me what articles are most important, where I need to improve and what content I should cover next.

Never underestimate the value of good data. Analytics is a free tool and is rich with details. True, it won’t record everything and sometimes will also record bot visits. It’s still a good place to start and understand how your pages are viewed online.

Be Consistent in Creating

Consistency is key whether you’re creating personal blog posts or putting up YouTube videos. People like the idea of being able to depend on getting content in a timely fashion. This helps solidify an audience.

I know my sites have generated a lot more AdSense earnings since I started maintaining a schedule for creating content. In fact, it’s to the point where I am debating on increasing it even further.

The problem I have is time.

My point is that a constant flow of content is good for both readers and Google. It demonstrates to search engines your site is reliable and focused on providing quality material.

Use Valuable Long-tail Keywords

Using long-tail keywords is a popular trend for getting attention in search and readership. It’s part of developing content for semantics.

Long-tail keywords are those with about three words or more. Part of why it’s trending now is because many people will directly ask their smartphones a question structured as a sentence.

I often use tools such as the Keyword Planner in Google AdWords. This shows you an estimate of what each keyword is worth. For example, the low range for “website content writer” is currently around $5.14. This means you get a slice of that pie if someone clicks an ad centered around the phrase.

Using Long Tail Keywords
AdWords Keyword Planner Tool

There’s a catch, though. Sometimes the most competitive keywords, although the most expensive, can be the most difficult to break into. It means you’ll most likely have a great deal of competition when writing about those topics.

Also, use tools like LSIGraph to see how people are searching for a specific topic. This web-based app will show you the most similarly common phrases connected to your topic.

Another tool that I like to use is the Keywords Everywhere Chrome extension. Anytime you enter in a search phrase, the tool will show you its popularity and how much it will cost per click on average.

It’s like having Google Adwords Keyword Planner built directly into the Chrome browser. In fact, it will even show you a search term’s popularity on sites like YouTube.

Watch for Algorithm Changes in Google

When Google performs an update to Algorithm changes, it can directly affect traffic to your blog. A loss of traffic means a loss of Adsense earnings.

Case in point, health and fitness sites were hit hard in June of 2019 thanks to an algorithm update. One of my blogs saw a loss of over 500%! This is coming from someone who tries to do everything right according to experts and Google itself.

The industry in which you center your blog may lose a similar amount of traffic when Google decides to do some fine-tuning.

Make sure you keep up with any changes and how they will affect your website. The longer you go, the harder it will be to correct the problem and get that traffic back.

High AdSense Earnings are Possible…

But it takes a great deal of effort to generate them. You can’t assume one or two good posts are going to bring in thousands of dollars each month. Do what you can to generate quality traffic to the website.

It’s all about creating content people will want to read. If you can engage the masses, you’ll improve the Google Adsense payment.

Michael Brockbank
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