Last Updated on by Michael Brockbank
A lot of us are just too busy to keep up with social media, but is PaddyPost something you can use for mass sharing? After all, social management apps can save you a lot of time maintaining multiple accounts without logging into each one. Let’s take a look to see if PaddyPost is something worthwhile.
I’ve used several social sharing apps in the past. In fact, I recently closed my account with the premium version of Buffer because I didn’t have the $300 to maintain it for the next year for five social accounts.
With a one-time fee from PaddyPost, my interest was quickly piqued.
What is PaddyPost?
PaddyPost is a social media manager built for those on a budget. It’s one of the very few productivity apps that has a one-time fee instead of a recurring monthly or annual plan. That makes it incredibly tempting for those who don’t have a lot of disposable income.
Using the app, you can connect to the most popular social media sites and schedule your content. This saves you time from having to log in and maintain all of those profiles, as you can post content from a single source.
PaddyPost can handle the same media that other social managers include, such as text, images, video, hashtags, and more. It also comes with an AI assistant for those who need further help posting content to their accounts.
Essentially, you can connect up to 8 social media accounts and schedule posts ahead of time. If you’re as busy as I am, this could save hours throughout the week.
Pros and Cons of PaddyPost
One-Time $47 Fee
What attracted me to PaddPost in the first place was the $47 one-time fee. I get all of the same functions as I would from something like Buffer, but for a fraction of the cost.
For instance, I have eight social accounts currently connected to PaddyPost. That same number of accounts would cost well over $400 per year through Buffer for nearly identical capabilities.
I read online that PaddPost also only supports 30 scheduled posts across your accounts. I just scheduled 35 across three, totalling 105 posts for the next week. So, I’m not sure where people are getting that “30 posts” number. Maybe from the “free” account?
The downside is that PaddyPost displays this as being a limited offer only. Unfortunately, I can’t find a page that shows the regular cost for the app, which is kind of a red flag for me. So, I can’t say with certainty how much PaddyPost costs once this limited $47 life-time fee ends.
Account Connection Is Easy
Setting up the social accounts in PaddyPost is relatively simple. For the most part, you just need to log into each of them one by one and add them to your PaddyPost profile. The only real pain is setting up Twitter (X), as it requires a developer’s account to connect.
I’ve essentially long abandoned my Twitter account, seeing how it became such a dumpster fire since Elon took it over. I tried to make it work for me, but it’s just not worth the stress. I’d rather put more effort into Pinterest, to be honest.
But PaddyPost really thinks you should create a connection to Twitter, as it’s constantly showing the message to “configure X.”
Anyway, I was able to add eight accounts within five minutes, including YouTube and TikTok.
Real-Time Previews
When you create a new piece of content in PaddyPost, the platform will show you a preview of what it will look like. That way, you can plan accordingly while getting an idea of what others will see once it goes live.
As you type, the content is displayed across the different platforms, including images that you use. I find that aspect helpful, as sometimes the images I want to upload are too large for the display. PaddyPost lets me gauge the content as a whole for each platform and make adjustments if necessary.
That also includes warnings for surpassing certain word counts for Bluesky, which only allows for 300 characters.
Stock Photos and GIFS Available
One of the more unique aspects of PaddyPost (at the time of this review, anyway) is how you can include photos and GIFS from stock sites like Unsplash and Tenor. It’s a great way to quickly add relevant graphics to your content if you don’t have something available.
When you add an image from the stock photo site, your post will automatically include attribution for the original creator. You can remove these attributions if you’d like, especially if they are putting your post beyond a character limit. However, I try to leave them in as I am always promoting human creators when possible.
The bottom line is that you have access to a library of imagery to accentuate your posts. Considering how images increase the likelihood of being viewed and shared, this is helpful for engaging your audience.
Content Tempaltes
PaddyPost offers the ability to create content templates, which are especially useful for brands or those selling specific products. Instead of re-creating the same post for promotional value, you can quickly select the template, make your changes, and post the content.
In my case, I’ll probably create a few templates for promoting my books. That way, I can just click and post instead of going to Amazon or Barnes & Noble, grabbing the link, and then creating the post. It’s simply a time saver.
You can use templates in a variety of ways as a content creator. You’re only limited by your imagination.
30-Day Satisfaction Guarantee
There is a 30-Day Satisfaction Guarantee from PaddyPost. So, if you’re unsatisfied, you should be able to get your money back. However, it takes a bit of effort to submit a claim.
To access the documentation and support functions, you need to launch the AI tool. You can either ask the AI how to claim your refund, or you can click the “Support” link in PaddyPost’s documentation. Then, your email app will launch with the support address.
Personally, I would have put the support link on the main dashboard of the app.
Very Basic Analytics and Incorrect Analytics
One of the drawbacks I see from some users is how PaddyPost only provides very basic analytics. This isn’t necessarily PaddyPost’s fault, as you can only pull data from social media platforms willing to share it.
In other words, sites like Facebook and Twitter don’t like offering too much information as part of their APIs.
Still, there are some reports that could have been created with the data that is available. I hope PaddyPost does a bit more with the information, but in reality, it’s only a bit less than what something like Buffer provides.
The thing to keep in mind is that few social media platforms are willing to share backend data. So, it’s kind of expected that social media management apps wouldn’t have access to a lot of the cogs turning in the background.
Now for the questionable information. PaddyPost and Threads analytics tabs are showing that I have 472 followers on Threads, when, according to the Threads profile page, I have 501. This discrepancy is a red flag, but I don’t know on who’s behalf.
It could be that the Threads analytics tabs are pulling incorrect information from the profile page, and then PaddyPost is pulling that data. So, the numbers could be correct from PaddyPost’s perspective.
And since I am still waiting on tech support to answer a few questions, I don’t have a lot of faith in the platform. I am someone who thrives on data, and not having the correct information regarding my accounts is virtually a deal-breaker for me.
Meta is such a waste of a company.
Upgrading Confusion
As I pointed out earlier, there is a bit of confusion when it comes to the upgrades. When setting up the account, you can add a premium version that allows for a team environment for a one-time fee of $67. However, upgrading after the fact brings you to a page that displays a monthly and yearly fee.
I am guessing that the initial $67 upgrade is a special promotional element. After the first time you decline, PaddyPost shows another pop-up about upgrading before you can use the basic account.
The premium plans range from $15 to $55 per month, but it’s unclear what you get for those different values. I am having a hard time finding a comparison page or information regarding those plans. It almost feels like the website isn’t completely set up for business.
For a company to hide such information throws a red flag for me. Without knowing more details, I would never pay to upgrade.
Creates Periodic Empty Drafts
While scheduling content, PaddyPost will occasionally duplicate an empty draft. It only does this for Threads and Facebook that I’ve noticed. But I only ran tests with those two social apps as well as Bluesky.
The duplication problem seems to be random, sometimes not showing up after several days’ worth of scheduling, and then doing it one after another.
The issue isn’t much of a dealbreaker for me, as it’s easy enough to select both of these empty drafts and delete them. It’s more of an annoyance, really.
Occasional Failures with Threads
A very disheartening problem with PaddyPost is the occasional errors in posting content to Threads. In fact, PaddyPost failed to publish content to Threads 63% of the time.
When asked, Support told me it was because there was no media attached. Well, if I were only posting text content, there wouldn’t be media attached to the post. And Threads also had a failure when publishing one of the images I uploaded, so the media issue isn’t the only problem.
Because Threads is perhaps my most active social account, this is a massive red flag for me. If PaddyPost can’t fix this particular error, it’s not really worth using for my needs. That’s a real shame, considering how expensive social management apps can be per connected account.
For instance, I just saw an advertisement on Threads for a social management app that wants $47 per month! And that was an introductory offer. For those playing at home, you’re looking at $564 per year. I might as well go back to Buffer for that price.
Poor Support
So far, PaddyPost has demonstrated a severe lack of support. Out of the several emails I have sent, only one response has been returned.
When asked about the error when posting to Threads, the support staff made it sound like I was at fault for not posting an image (because of the media ID connection with fbtrace_id from Meta and its new API). When I questioned this response, stating that it was a text-only post and how Buffer doesn’t have a similar problem if it were “Meta’s new API,” PaddyPost went radio silent.
The only real support you have available in PaddyPost is the AI chat window, which isn’t really all that helpful either. When I asked the AI about the connection issue, a default “tech support is working on the problem” response was all I could get.
In a nutshell, though, the support for PaddyPost is poor, which is often a huge red flag for a lot of customers.
Will I Continue to Use PaddyPost for Social Sharing?
I’m on the fence on whether I want to keep trying PaddyPost or see if I can get my money back. It’s still a cheaper alternative to other social management apps, but not if two-thirds of my posts to Threads fail.
This isn’t to mention how the analytical data seems incorrect. I mean, why is Threads showing 22 fewer followers in PaddyPost than I do on the app?
I’ve been in limited contact with PaddyPost’s support staff, but it feels like they are going to give me the run-around. There is obviously a massive problem with how Threads connects to PaddyPost, and it’s nothing that I can fix on my end.
Since I only spent $47 on PaddyPost, it’s not a big loss if I hold onto the account and keep trying. Besides, I’m interested to see if they actually fix the problem with connecting to Threads. If not, I can still use it for the other seven social apps that are available.
I also have no problem with rewriting this review should the developers fix the Threads problem. Outside of the failed posts, PaddyPost is an easy-to-use platform that has quite a bit of potential. I just don’t know if “potential” is worth investing money, especially when I don’t have a lot of it to begin with.
So, long story short, I’ll probably eat the cost to use PaddyPost and cross my fingers they fix the Threads issue. I’m still looking for viable alternatives to Buffer and Hootsuite, but I wouldn’t mind using PaddyPost more often if it weren’t broken.
PaddyPost Saves Time, Not Guaranteed Follows
Like all other social sharing apps, PaddyPost is a tool to help you save time. By scheduling posts, your social accounts appear active, which is great for generating interest. However, there is no guarantee that posting to any social app will result in an influx of follows.
Building up a community relies on who you’re targeting and what you share. Brands, authors, bloggers, and more have specific audiences. And if you’re not sharing the right content, it’s more difficult to accumulate a large following.
Why does a follower count matter for an author? Because some agents and publishers won’t even look at you unless your count is beyond a certain threshold. Kindlepreneur puts that number at around 25,000 followers. This is one of the many reasons why I self-publish my books.
I just need to get better at marketing.
At the end of the day, it doesn’t matter how often you use PaddyPost to create social content. The most important thing is that you’re attracting an audience and being interactive with those who comment.
Some people can go months, if not years, gaining a handful of followers. Then again, others can go viral and accumulate a massive following seemingly overnight. Those instances are few and far between. So, don’t assume that you’ll become an instant sensation.
Creating a community for any purpose is all about the long game. It takes a lot of time, but it is often worth the effort, especially if you get into the thousands of those interested in buying your products or services.
The hardest part is discovering your audience, what they want to consume, and making sure you’re somewhat active on your preferred social accounts.
Who has time for that?
How Many Social Apps Do You Use?
Although social media doesn’t play as prominent of a role in marketing today as it did 10 years ago, it’s still a fixture for many industries. The problem is how most of these sites bury content with external links. They don’t want people leaving their platforms.
Nonetheless, your social presence is synonymous with your reputation as a creator. A lot of people will judge you based on those numbers, especially if you plan on submitting manuscripts to agents and publishers.
Although PaddyPost may have a few glitches that need to be worked out, it can still help you cultivate a following on various platforms. And when you don’t have time to log into each social account, scheduling the posts is extremely useful.
You just need to decide if sacrificing Threads is something you’re comfortable doing with PaddyPost. Or, you can roll the dice to see which one-third of your posts actually makes it to Threads.
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