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Content Strategies

Reviving Dead Blogs

Case Study: Rebuilding a Dead Blog – Round 3!

January 2, 2026December 28, 2025Michael Brockbank

If I remember right, this is my third attempt to rebuild a dead blog. I keep getting sidetracked with various tasks and have yet to completely stick to a plan of action. This time, I believe I have a decent schedule throughout the week to see it through to the end.

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Case Studies Blogging Tips, Content Strategies Leave a comment
Creating Listicles

What Are Listicles and Are They Effective Blog Content?

December 19, 2025December 17, 2025Michael Brockbank

Although it might sound like the beginning of a dirty joke, listicles are quite effective for engaging an audience. They can easily be the backbone of a lot of content for the blog, as well. What are they, and just how effective is a listicle for generating views?

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Blogging, Creating Content Blogging Tips, Content Strategies Leave a comment
Content to Become Expert

How Much Content Does it Take to Be an Expert?

June 18, 2025June 12, 2025Michael Brockbank

The more content you have on any given topic, the more of an expert you appear to humans and search engines. In fact, you can become the go-to source of information for specific topics, which could net you a lot of traffic. So, how much content do you need?

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Blogging, Creating Content Blogging Goals, Blogging Tips, Content Strategies Leave a comment
Using Categories and Tags

How Categories and Tags Work in WordPress

February 5, 2025January 30, 2025Michael Brockbank

Categories and tags are things that WordPress uses to organize your content. Both of these systems help users find similar content on your website. However, they are not exactly interchangeable. In fact, categories and tags should be viewed as separate entities.

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Blogging, Creating Content, WordPress Blogging Tips, Content Strategies Leave a comment
Blog to Book Content Strategy

From Blog to Book: A Storytelling Content Strategy

October 14, 2024October 15, 2024Michael Brockbank

Did you know you can combine the layout of a book to come up with ideas for blog posts? What’s better is that you can then use various plugins to convert those posts into an actual eBook. The strategy lets you repurpose your blog for further engagement.

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Blogging, Self-Publishing Content Strategies Leave a comment

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A Freelancer’s Tale

My book is available on Amazon in eBook and paperback. It’s a tale about how I started writing with Textbroker, how I progressed, and how I turned writing into a full-time career all while facing a dark time in my life.

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