Last Updated on by Michael Brockbank
The purpose of any blog is to get attention. What’s the point of writing a blog if you don’t want people to read it? To have the best chance of success for things like monetization through Adsense, having blog consistency is a vital element. It will directly affect your site more than you might realize.
You can’t assume to write one blog post per month and sit back while raking in that Adsense money. Most successful blogs require a great deal of effort, and most of that is dependent on creating content.
So, why is blog consistency so important to building a website people want to visit? Here is what I’ve found based on personal experience while maintaining four blogs in four different industries.
Improves Site SEO as a Whole
Search engines do not automatically start crawling your website on a routine basis. Sites like Google gauge how often a bot crawls your content partially based on how often you post. Essentially it’s a waste of time to have a bot crawl a site that isn’t updated over one that is.
I’ve also noticed how all of the posts on my blogs are far more visible and receive more impressions per month after increasing productivity. Even the pieces I wasn’t sure were going to be good enough are performing better in sites like Google. The only thing I really changed is creating more consistent posts.
Another component to consider is more content gives engines like Google a better understanding about what you’re website is about. This improves how it’s indexed for people searching for specific information.
Content is Indexed Faster
When you blog consistently, it tells sites like Google that you are providing a regular stream of content. As a result, the bots will begin to crawl your site more often. This, in turn, gets your content in search engines faster and ready for people to click.
Sure, people can click on social links or access your website directly without being indexed in search engines. However, most of your traffic is going to come from sites like Google. In fact, organic search is the number one method across all of the websites I work on, whether they are my own or belong to a client.
Shows Dedication to Fans
Some people are going to follow your blog simply because they like your writing. Perhaps you offer killer points on a specific topic they love to read. When you’re only posting once per month, or even per week, those fans are less likely to be ardent.
It’s all about delivering a good experience, from eCommerce sales to simple blog consistency. The more often you engage your audience, the easier it is to monetize the website and make a living.
People like to follow businesses and professionals who are consistent in creating content. If you don’t give them what they want, they will move on to someone who will. Even if you make YouTube videos, the comment section will light up with messages if you don’t upload new content in a timely manner.
Increases the Likelihood of Making Money
The more visitors you have to your site, the more money you make…it’s that simple. And gaining that traffic relies mostly on delivering quality content. It doesn’t matter if you use Adsense or affiliate programs like ShareASale.com, it all falls back on getting people to visit.
If you only create one piece of high-quality content per month, you’re missing out on people who are searching other relevant information. Sure that one piece of content has potential as the number one spot in Google for that search term, but what about the others? People will have to search that specific topic to see your website.
I’m not saying it’s impossible to make money on one post a month. However, you can generate far more income if you increase your blog consistency by bringing in more traffic.
Supports Your Online Reputation
One of the biggest reasons why many companies are diving head-long into content marketing is to boost the online reputation. The more topics and information you can share regarding your niche industry, the more professional you appear to visitors.
Think of it as a way of showing off your knowledge and capabilities. People are more likely to trust someone who demonstrates they know what they’re talking about. As a result, guests are more inclined to buy products or click links.
Makes the Blog Competitive
Perhaps one of the biggest reasons to invest more time into blog consistency is to be competitive. The Internet is full of websites covering every topic you can possibly think of. It’s extremely unlikely you’re covering something that hundreds of people are not covering themselves.
When you don’t have content to read, people will go to other sites to get their information. This results in literally handing over money to your competition. The time spent on someone’s site could be spent on yours, if you had the information the searcher was looking for.
5 of the Best Practices for Blog Consistency
Not everyone can put in the same amount of effort to maintain a blog. And that’s OK, as long as you understand that it will also decrease the chances of the site making money. But what if you want to build a site that can replace a full-time income?
1. Know Your Blog Length
How long should my blog posts be in terms of word count?
Many experts will tell you that the perfect blog post is between 2,000 and 2,400 words long. In reality, there is more to it than that. You can’t write a 2500 word post and expect to be in the top 10 search results of Google.
Take the search term, “progresso soup diet.” I have two posts in the top 10 for this search term, one written in 2015 and the other in 2017. The best performing article is just over 1000 words. However, it generates a lot of traffic for the website and currently appears at number three.
Your industry, information and writing style are all going to play a part in the length of your blog post. You can follow the advice of “experts,” but keep in mind every site is different. What works well for one may not work all that spectacular for another.
2. Monitor Trends
How do I keep up with competing websites?
Google Trends is a great tool to use to help with blog consistency. It gives you data regarding how people are using the most popular search engine in the world. By breaking down search terms and relevant context, you can get an idea of what content will be the best to cover.
Part of creating a successful website is keeping ahead of the game. It’s probably a good idea to use alerting systems and other data methods to find the best materials to cover if you really want to connect with the audience before the competition does.
3. Create a Workable Schedule
How often should I write in my blog?
It really depends on you and your target audience. Some can get away with writing a couple of posts per week while others find great success writing a couple of times a day. It’s all up to how much you want to get out of your website and whether your visitors want to see more from you.
Personally, I find I am far more productive when I maintain a good schedule for writing. In fact, my income has gone up by nearly 300% over the last six months simply because I began writing three times per week at regular intervals as opposed to when ever I felt like it.
4. Always Cite Your Sources
How do I improve my reputation to readers?
In a world where “fake news” runs rampant, you want to always deliver truthful and factual information. A blog that demonstrates a consistent regard for truth is far more productive than one which spouts any rhetoric that is trending.
One of the reasons why my health website does so well is because I cite facts based in scientific research. I also use credible sources and verify as much information as I can before writing a post. This demonstrates to readers and search engines that I only share high-quality and verifiable information with my readers.
5. Understand Your Audience
What should I write about to engage my readers?
Those who visit your website will show you what kind of content you should deliver. For instance, people looking for tutorials about how to repair a 1984 Mustang would not visit my client’s web hosting site. Blog consistency relies heavily on focusing on a particular audience.
Now, you can have a degree of success by simply writing about what ever it is you want to cover that day. However, a more focused website niche is more productive if you’re trying to make money. Use tools like Google Analytics to determine what it is people are more interested in on your site and expand upon that.
Get More Out of Blog Consistency
Being consistent will make a big impact on how successful your website is. Instead of a blog that occasionally publishes a post, you want humans and search engine bots alike to go over your content as much as possible. Don’t fill your blog with fluff and nonsensical materials, but offer more material than just once or twice a month.
Unless it’s not your goal to improve traffic.
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