There are a lot of different types of content you can create online. However, writing reviews can lead to a slew of good things. It can lead to everything from more ad revenue to getting free stuff. Today, we’ll take a look at why you should focus energy on review writing.
Don’t get me wrong…in reality, there are several very effective formats for content. But, reviews can do so much more than just drive traffic.
Why is Writing Reviews Important for a Blogger?
When you break it down, there are several key methods for creating content on any blog. You can:
- Create tutorials, as many people love to learn how to do stuff.
- Develop something highly entertaining, which often goes viral.
- Share personal experience, because it makes others feel connected.
- Deliver news, well, because it’s news.
- Jump into writing reviews, which can help someone make a decision about a product or service.
In fact, reviews are among some of the most effective forms of video content as well.
Reviews are Popular Forms of Content
Did you know about 82% of consumers take to the Internet to read reviews about local businesses? How often have you looked at reviews for various products or services?
A well-written review is worth its weight in digital gold. That is to say, they are exceptionally popular in search results.
Case in point, the most popular article on this blog is my review of Buy Me a Coffee. In second place, it’s my review of Ko-Fi. In reality, reviews make up more than 40% of the traffic to my website.
And that’s only because I haven’t done a lot of reviews for WriterSanctuary.
Which, I really need to write more.
My point is that reviews work exceptionally well when it comes to driving traffic. All five of my blogs generate more visitors through reviews than other type of content save one: tutorials.
Great for Affiliate Marketing Sites
Affiliate marketing is one of the many ways to monetize a blog. And if you’re writing reviews about products you sell, you can increase the likelihood of someone buying those goods or services.
For instance, one of my reviews generates a bit of extra cash every month because many people sign up for the service through my website. This is after they read my review, of course.
If you offer highly-detailed and well-written information about the affiliate, you are helping the visitor make up his or her mind to buy. And with an available affiliate banner or link, he or she could make a purchase thanks to your input.
Since 2012, I’ve helped hundreds of clients improve their sales just by writing reviews about products they sell.
Adding a Personal Touch to Content
When writing reviews, especially if you do it from a personal perspective, you engage the audience. Remember, an effective way to blog is by adding your own personality and experience to the mix.
People trust personal reviews written by everyday people over television or Internet ads.
By including a short story-like layout, you can also offer a bit of entertainment while writing. This makes the connection that much greater and can vastly improve how well the content performs in Google.
I usually add my own personal opinions as well as identifying problem areas I’ve come across in any product. I also show ways to handle issues or fix those problems if capable, so it lends even more trust to the piece.
Writing Reviews Can Lead to Free Stuff
If you create a glowing review about a product, and write it well, there’s a chance the brand will take notice. And sometimes, this can lead to getting free stuff as a “thank you” present.
In fact, this has happened to me a couple of times. One brand gave me a free two-year premium license for software while another upgraded my account for life.
Now, I can’t guarantee that a brand is going to hand you free stuff. However, writing reviews will get you noticed by those brands, especially for digital goods.
This is because many brands have alerts set up that if anyone mentions the company, product, or service, they’re immediately informed.
How to Write a Great Review
OK, so, now you know why you should be writing reviews. There’s just too much goodness that can come from a well-written piece.
But, how do you go about writing something that is effective at driving visitors or getting noticed by the brand?
1. Decide on a Relevant Product You Can Use or Own
Personal reviews are by far the most effective. If you’re able to give your personal opinion about a product or service, it makes creating good content much easier.
Try to buy or use a free version of something to get an idea of what it can do for you. This includes any affiliates you decide to use on your blog.
2. Spend at Least 10 Hours Using the Product
I advise spending at least 10 hours using the product before writing reviews. This will give you ample time to explore a product, use it, and see if there are any lasting benefits or drawbacks.
This is because you want the article to feel legit. And, you might discover other awesome features about the product a few hours down the road.
For example, I’ve updated my Buy Me a Coffee review three times so far because I keep coming across other features.
Take Note of Pros and Cons
I suggest using a notebook to keep track of the good and bad of any product or service. It can help you create an outline for the article later on while helping you remember key points you want to make.
3. Research the Proper Keyphrase
Once you’re ready to start writing the reviews, take to keyword tools like Google Ads, Answer the Public, or a simple Google search. You want to find keyphrases that will help your content in search.
One of the most important parts of writing any piece of content is understand search intent. You want to be able to answer the question if a product or service is right for the consumer.
4. Plan Out the Headings and Write
It’s always a good idea to have a plan for writing a blog post. This helps you remember key elements while avoiding non-sensical fluff, filler, and rambling.
I often use a specific template for writing reviews. It includes pros, cons, benefits and what consumers can expect. Then, I alter it as needed as I write.
5. Include Your Own Images
Like the saying goes, “A picture is worth 1000 words.” And adding your own images regarding the product or service you’re reviewing can go a long way.
Besides, unique and genuine photos or screenshots lends to authority and legitimacy of your review.
Although most of your blog traffic comes from search engines, never underestimate the power of social media. Share all of your content and find the best hashtags to get included in relevant topics.
You can go so far as to mentioning the brand when sharing your review. I’ve been noticed a few times from brands because I “@” them on Twitter.
Are You Writing Reviews for Your Website?
There’s no doubt that writing reviews can do wonders for just about any blog. Just make sure you’re reviewing products and services that are relevant to your site’s niche.
Otherwise, it may not perform nearly as well. In otherwords, don’t write a review about dog beds if you’re website is about video games.
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