Alexa Screenshot

Improving Your Alexa Rating; Does it Really Matter?

Last Updated on by Michael Brockbank

The Toolbar
You can entice a ranking for your site by installing the toolbar for Alexa yourself and visiting your site every day. Since Alexa looks at the root domain name and not subdomains individually, any access to any part of your website is detected. Personally, I use the Firefox plugin that shows the website’s ranking in the bottom right hand corner of the browser. I don’t really get into toolbars all that much.

Why Do You Need to Be Alexa Approved?
To be honest, I haven’t really seen any reason why you should care if your site is viewed by Alexa or not. Sure, the site has a few good metrics you can use to help develop more engaging content. However, it’s only derived from individuals using the Alexa toolbar and not all of your visitors in general.

The Downside
Of the major drawbacks to worrying about your Alexa rating is the fact that the results are skewed. The system’s primary mode of data collection is from those users that implement the toolbar or browser plugin. This doesn’t show every visit to your site.

In a nutshell, Alexa is a method to provide you with analytical data that can be used to improve your site. Upgrading your account can show you where visitors go next and include a great deal of information pertaining to those individuals. It can be a useful tool as it is based on organic data provided by human Internet users instead of the automated bots that saturate the web.

Any system that can provide you with analytical data concerning your visitors should always be welcome. However, don’t stress if your site doesn’t appear in Alexa’s database. Unless you are specifically focusing on those toolbar users, the system is nothing more than another tool to show you how certain visitors behave.

Michael Brockbank
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