For the longest time, I’ve been using the Publicize tool in Jetpack to share blog posts across Facebook, Twitter, and LinkedIn. However, Jetpack Social no longer supports Twitter connections. I guess it’s time to auto-share another way.
In February of 2023, Twitter announced that it would no longer support the free API to its platform. This Application Programming Interface is what allows apps and sites to share data.
After the “brilliant” move from Elon Musk, apps such as Jetpack and many others simply can’t afford or want to pay the incredibly high fees to use the API.
Especially when you consider that a lot of these platforms are free to use, such as Jetpack.
My prediction is that we’ll start to see more and more apps dropping Twitter as a shareable platform, which means it’ll become more isolated from the world.
But hey, I could be wrong.
Sharing from Jetpack to Twitter Was Convenient
Being able to instantly share with social sites once a blog post is published is nothing more than a convenience. It saves from having to log into every account to share the link.
One of the easiest ways to do this was to use Jetpack Social and its Publicize option as it would share on Twitter and a few other major social hubs.
This also lets you customize a post to go along with the URL to your post as soon as it’s published in WordPress.
For someone as busy as me, this was a convenience that I will surely miss. However, not all is lost. There are still plenty of outlets that can auto-share blog posts.
The problem is that not all of them will allow adding a link if it’s not published. This means I’ll have to schedule a time to use those social sharing apps after the future-scheduled blog post goes live.
I’m already starting to cringe, especially because I know I’m going to forget.
I suppose I’ll have to fix a few of my blog posts to reflect the changes. Yeah, because I have so much time on my hands to work on minor tweaks.
Will Jetpack Be the Only One to Drop Twitter?
With the number of free and freemium platforms on the Internet, it’s hard to think that Jetpack is the only one that will drop Twitter. I only currently use Buffer and Jetpack Social, and Buffer still has its live connection.
WordPress dropping Twitter comes shortly after Microsoft removed the social hub from its Management platform. And that comes shortly after the Blue Check fiasco.
It appears Mr. Musk really has no clue what he’s doing outside of throwing everything against the wall and seeing what sticks.
And so far, it hasn’t been much.
The problem is that you can’t offer something for free for many, many years and then change your mind. When that happens, you will undoubtedly lose supporters.
In this case, it’s $100 per month for hobbyists and up to $2.5 million per year for larger corporations with very little data in return.
I’m sorry, but Twitter is just not that vital to online business marketing. Well, at least in my experience.
Between myself and the clients I work for, I get more visitors to the blog from the YouTube channel than any Twitter account combined!
We’re talking about some major clients, here. Twitter is just not an effective platform for marketing content.
Go Where Your Audience Resides
Social media integration is an important part of building an audience and creating a community. However, not every brand and blogger will have the same success across the board.
For instance, one my of clients brings in more visitors to their blog from Facebook than anything else. Another pulls in traffic left and right from LinkedIn.
The point is that you need to discover where your readers are and double down on those platforms.
A great example is the current Pinterest experiment I’m running. Sharing some of my best content has resulted in 0 followers and 0 clicks to the posts after close to two months of sharing three times per week.
Yet, the blog will gain a couple of hundred visitors from the YouTube videos.
On the upside, I’ve been getting quite a few views on Pinterest.
As I said earlier, though, Twitter has been one of the weakest links for myself as well as my clients.
The biggest pain is that it can take you several months of activity on a social media site to discover whether it’ll be worth your time. That’s one of the reasons why auto-sharing apps are incredibly convenient.
This is also why so many companies hire social media managers. It’s their job to do just that; track data, interact, and promote on various platforms while finding the best fit.
As time-consuming as it can be, the rewards are often worth the trouble. Especially if you find a social platform that simply resonates almost perfectly with your target audience.
Who knows? You may just find far more consumers on a much smaller social platform. It all depends on where your target audience collects online.
For me, it’s definitely YouTube (80.79% of referral traffic) with Facebook coming in second (9.04%).
A Few Jetpack Alternatives for Posting to Twitter
As convenient as sharing from the blog post was, I guess it’s time to expand. It’ll add about five minutes to my day and I’ll just have to set reminders to share when posts are scheduled ahead of time.
I plan on putting together a larger list of apps, but these are a few that I know (currently) work with Twitter outside of Jetpack.
Keep in mind that I am talking about apps that let you share across several social sites simultaneously. That way, you can promote across various networks from a single location.
I’ve been using Buffer for a very long time. It only allows a handful of connections in the free version, but it’s worked well for me thus far. In fact, I’m half-tempted to pay for an upgraded account.
One of the features I like about sharing from Buffer is that it will show you the best times to post for each social platform. That way, you can get the most bang for your time.
Hootsuite is another social sharing app I’ve used several times in the past. Mostly, I manage the gaming blog from Hootsuite but haven’t been incredibly active as of late.
Although a bit confusing at first to manage, you have access to all of the connected social sites and easy access to their respective feeds.
Zoho has a lot of different apps under the brand name, and the Social tool is somewhat useful. It’s also one of the least expensive if you plan to upgrade and get more of its standard features.
From a single-user perspective, though, it can do the job to promote your blog, freelancing services, or marketing as an author. And it’s come a long way since the days I tested it out back in 2017.
What Social Sharing Apps Do You Use?
It’s quite inconvenient for me that Jetpack Social no longer supports Twitter. Now I have to add an extra step in the week to schedule posts of content that hasn’t been published yet.
Luckily, platforms like Buffer will let me add the URL to an unpublished piece of content. It just won’t show the thumbnail or featured image in the preview window.
Do you use an app to manage your social presence, or do you just log into each one at a time throughout the day?
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