What is and Should You Care?

Last Updated on by Michael Brockbank

The “People also asked” section in Google is a treasure trove of information. It can spark all kinds of ideas and help you enhance writing for search intent. Thus sparked the platform of

It’s more than just what Google shows on the search results page. Depending on how far Candour, the developer, takes the platform, it could offer deeper insight into content development.

Normally, I don’t do reviews for products or services that are still in the early stages. So, this is more of a first look at what it is and what it can do for you.

Once is fully developed, I’ll dive into a proper review.

What is is essentially an aggregator for the “People also ask” section of Google. Instead of seeing questions and clicking to expand the answers, provides a visual chart showing the connections of relevant data.

Currently, the platform will go four questions deep into your query while showing how each topic relates to the one before.

In a nutshell, it takes the data from Google and delivers a nice visual appearance of what people are asking.

Grammarly Grammar Checker

What are Some of the Current Features of

At the time of this article, the system is in its “Alpha” stage. This means it’s nowhere near completion and may undergo a lot of changes in the near future.

I’ll do my best to keep my thumb on the pulse of this tool and plan on using it for several future articles and experiments.

However, here are some of the things you’ll find in

Location Searching

First of all, you can search for relevant questions to your search term by country. This means you can get a better understanding of what specific people are looking for all over the world.

This might be handy if you’re targeting a specific location with your content. For instance, I would rather answer questions people in the United States would ask simply because that’s where I’m located.

A Visual Representation

As I said, the tool comes with a nice flow chart for queries. It reminds me a lot of the Mindomo mind mapping app that I use often.

At any rate, you can see how each progressive term is relevant to questions and follow the chart.

Visual elements often help people associate information. It’s why charts, graphs, and even infographics are such a popular method of delivering data. What does is provide a semblance of that visual aesthetic.

Export as CSV

One element I like is being able to export the list as a CSV file. This is something that is a bit more difficult to do when simply using Google.

I use CSV files all the time for content marketing. It’s a great way to keep track of the terms I want to use, whether something is published, and a plethora of other data.

Save as PNG Image

Like I said, visual charts are often key for a lot of developers. If you decide you want to keep that image, comes with the ability to export as a PNG file.

This is helpful for teams, personal inspiration, and a slew of other ways to use graphics in your development process.

Search Expansion for Clicked Questions

If you want the system to search for results regarding a specific question you see in the chart, simply click the question. will produce new results depending on the choice.

This is helpful if you want to go deep into the rabbit hole of questions people ask Google.

Personally, I like exploring a wide variety of these to find content ideas for future blog articles.

Random Crashes

Beware, this website is still in its Alpha stages. This means it’ll be prone to weird crashes and such. In fact, it crashed on me as I was using it for this blog post.

But you really can’t hold to high standards. It’s experimental and still a work in progress.

How Can You Use the Data?

Clicked Question Results
Clicked Question Results

You can make as many searches as you like on the system. And depending on current trends, you may get different results. But, the data can still be greatly beneficial to you as a creator.

So, when collects the information, how do you use it to your advantage?

Inspire Ideas for Future Posts, Articles, and Videos

Whether you’re a blogger, freelance writer, or create videos on YouTube, the “People also ask” section is extremely helpful. And thanks to AlsoAsked, you can get a wide range of ideas for your content.

In fact, during my test of the system, I found quite a few articles that I plan on writing…and a few videos I might just upload to YouTube.

Discovering How Questions are Linked by Context

Based on Google’s own data, you can go pretty deep into the context of virtually any search term. Although only shows the list four questions deep, you can click on those last ones and get a whole new list of terms.

I was able to go pretty deep before the site delivered an error.

Ideas for Getting into Google’s Snippets

One of the things me and my writers try to do is get my clients into Google snippets. Although the featured snippet is the ultimate goal, delivering a better answer to questions to appear in “People also ask” is beneficial.

Having a list such as what I get from helps me plan future content to get into those positions in search.

But, having the data is only half of the equation. You still need to write a better answer than what Google currently shows.

Understand Relevance with

Understanding the relevance of connecting content can go a very long way to boost the success of any website. From search intent to simply providing factual information, using the data in is beneficial.

And I’m looking forward to seeing what Candour does with the platform in 2021. Hopefully, the developers expand the site’s capabilities while creating an incredible, and stable, database retrieval system.

Then again, it might simply blow away in the wind. You never know with alpha-stage products.

Michael Brockbank
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