How to Write Unique Content that Pays Off

Last Updated on by Michael Brockbank

Creating genuine and unique content is imperative whether you’re a blogger or writing for a client. With so many websites online covering virtually every topic you can think of, it’s important to stand out. So, how do you go about creating a unique piece?

The depends on your setup process and how well you can put words together.

Because it won’t matter if you use the best keywords, phrases, and information if people are unable to understand what you’re trying to convey.

And this says nothing about trying to appease Google’s ever-changing algorithm.

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Why Focus on Unique Content?

Unique content connects with the reader as it provides a distinctive view on the topic. It’s material that is not simply regurgitated in order to get clicks or views, as you’d see in many places online.

Because the content is one-of-a-kind, it has a better chance of engaging the audience while prompting visitors to subscribe, follow, share, or even “like” a post.

It’s this engagement that helps you succeed as a freelance writer. If you own a blog, it encourages people to return. In this case, you’ll make more money from your website overall.

If you’re writing for a client, and the piece generates a lot of traffic, it increases the likelihood he or she will come back and pay you for more. And I’ve had plenty of clients come back to me on systems like Textbroker because of the unique content I create.

How to Write Unique Content

When it comes to the Internet, it may seem like everything has been said in a plethora of ways. And while many posts will focus on the base information, it’s the delivery that you need to change.

For example, the topic of this blog post has been done by many. According to Google, searching for “writing unique content” comes back with 1.66 billion results.

But, that doesn’t mean you should give up. Keep in mind that a large portion of those results are from defunct sites, outdated claims, and poorly written blogs. It doesn’t take much to surpass the majority of those pages.

To write high-quality, unique content:

  1. Never Directly Copy Text
  2. Set Up a Distinctive Structure
  3. Write in Your Own Style
  4. Keep the Audience in Mind
  5. Explore Other Avenues of the Topic
  6. Use More than One Source for Information
  7. Analyze and Compare Articles

Then, all you have to worry about is writing an article that people want to read.

1. Never Directly Copy Text

Unless you’re quoting someone, text on a page, or the spelling of a name, never copy text. Read through the information to get a firm grasp and then write your own interpretation.

I’ve seen too many articles that were nearly verbatim. And Google restricts materials that are, indeed, copied. This means it’s pointless to do so anyway.

Even if I’m skyscraping an article, I usually won’t even look at the text. I only take note of how an article is structured to see what I can do to make it better.

2. Set Up a Distinctive Structure

Now, one of the more difficult things to do when writing unique content is to devise a distinctive structure. This is because search engines have trained many of us to set up things a certain way if we want the content to get seen.

However, there are many ways you can make it stand out among many. For instance, I often put personal experiences at the end of lists and why I do things a certain way. No one else will have my unique experiences on any topic.

Experiment on your own and see if you can come up with a good plan that keeps people reading or searching the content.

3. Write with Your Own Style

Coming up with your own style and voice easily separates you from the pack. This is when you add a bit of personality to the article that is all you.

Of course, some clients prefer a more stagnant way of writing. And many clients, especially from content mills, may not want first-person accounts. However, there are mannerisms and attitudes you can use to make the content unique.

Personally, when I re-read what I write, I envision what it would sound like if I was making a YouTube video. Is the text something I would actually say? If not, I change it up.

4. Keep the Audience in Mind

Perhaps one of the most vital elements of creating unique content, and one a lot of people seem to forget, is keeping the reader in mind.

It’s all about the target audience.

Who is it you’re trying to impress? Is there something else you could add that would improve the reader’s understanding of the topic? Can you answer specific questions before the reader knows he or she has them?

This is all part of knowing search intent, and it can do wonders for driving traffic to your site.

If you’re a freelance writer using content mills, this aspect is a bit more difficult to master. But when writing for yourself or a private client, it’s a bit easier to identify specific audiences.

5. Explore Other Avenues of the Topic

Even though many experts cover a topic quite thoroughly, sometimes you can still expand on the information. For instance, when I write a tutorial for WordPress, I’ll add in alternative plugins or write up a few answers to questions someone might have.

What if I was writing a tutorial about using a broken link checker in WordPress. Not only would I show how to install it, but I would also answer a few questions about why it’s important while throwing in credible statistics to support the topic.

What does the topic mean to you, and how would you handle the information? What can you do to write unique content while adding uncommon aspects?

6. Use More than One Source for Information

When researching any piece of content, always use more than one source. You want to make sure any claims and information are as accurate as possible. It’s all about collaborating with several high-value sources.

And don’t always trust even the most “informational” platforms. Sometimes, other writers will get facts wrong. And you don’t want to regurgitate those false claims. This is why you need to collaborate the information.

This is one of the biggest reasons why I added a second monitor to my computer. I’ll often have a row of tabs open to different websites to research every topic I write for myself or clients.

Besides, using multiple sources for your content may give you ideas about what to add or remove in your article.

7. Analyze the Text with Copyscape’s Compare Tool

If a client wants you to re-write a post or use a specific resource to skyscrape, use Copyscape’s Compare tool. It analyzes your content against that of a similar article to verify if it’s unique content.

It will show you the percentage of an article that is copied and what words are the same. This way, you can go through and fine-tune the structure even further to make it as unique as possible.

Usually, I try to strive for less than 5% copied. This is incredibly good given that some facts are going to be the same no matter how unique you try to write.

Why Many People Love My Blogs and Videos

Some of the best compliments I’ve been given by readers, viewers, and clients is how they trust my opinion. I don’t have an agenda or try to upsell anything in my blogs nor the YouTube channels.

It’s my unique content of putting out the facts, including the good and bad, of any given topic.

Case in point, many freelance writers hate the thought of using content mills. Mostly because you’re not paid very well. But my argument is how it’s far more difficult for a new writer to get private clients, especially when he or she doesn’t have experience in writing.

So, in this instance, content mills work to help improve an author’s skill while giving him or her a bit of cash while learning.

It’s my unique take on content mills and a practical reason why new writers should consider using them.

That’s my point.

It’s all about offering another point of view on a specific topic when you create unique content. You don’t have to fill it with filler and fluff to make your article poignant.

Content quality is key whether it’s for a human audience or search engine bots. And a unique perspective helps drive high-quality content.

Make Your Content Stand Out

If you want to succeed as a blogger, freelance writer, or author, it’s all about delivering something that is as unique as you can possibly make it. Because it’s easy to frustrate someone looking for facts if you’re simply relaying the same information in the same manner.

It’s called, “the broken record syndrome.” This means that it’s just the same information over and over again.

Create something amazing that stands out for the audience. It’ll make your blog stand out and clients will toss more money your way.

Especially if you’re a good writer.

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Michael Brockbank

Michael has been a freelance writer since January of 2012. He has completed more than 8,000 jobs for a variety of clients ranging from animals to travel. Currently, he is the Content Marketing Team Lead of GreenGeeks Web Hosting.

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