RankRanger has a free schema markup generator tool that you can use to boost your WordPress content. It’s a quick and easy process that will have a positive impact on your blog posts. In some cases, it could increase the search position of your posts by more than 20 points.
There are a lot of methods to add the markup code to WordPress. In this article, I’m showing you how to do it manually without adding yet another plugin to your website.
Having too many plugins running causes your site to slow down while potentially causing security and drive space problems.
Why Worry About Schema Markup?
In a nutshell, schema markup is coding that is added to webpages to help search engines “know” more about the content. It’s a way for sites like Google to categorize and display the webpages more effectively in a search.
There are a lot of ways schema markup can be added to a webpage, whether it’s done through plugins for WordPress or added manually.
A schema is not absolutely necessary for a blog post to rank high in search results. Google will always prioritize quality content over most other tips and tricks. However, a markup can greatly help certain types of content get noticed more often and rank higher during a search.
In 2025, I conducted a small case study regarding the impact of adding schema markup to blog posts. The results demonstrated how simply adding the markup code improved the search position of most articles. That also often translated into getting a higher rate of impressions for those specific search terms.
How to Use RankRanger to Add a Scheme Markup
RankRanger is an SEO platform that provides a lot of tools to help you improve content in search engines. Unfortunately, they don’t provide a pricing scheme for the services provided, which often throws a red flag for me.
Nonetheless, RankRanger has a free scheme markup tool that anyone can use. I like this particular tool because it is one of few I’ve found that has the scheme specific to “how-to” articles, which is the bulk of what I create.
In this tutorial, we’re going to use RankRanger’s scheme markup generator to add it to this particular blog post. I’m also going to assume that you’ve written a full blog post and are ready to publish it.
Step 1: Add the Relevant Info to RankRanger
Go to the RankRanger Schema Markup Generator page.
From the blue drop-down box, select the schema you want to add. In this case, I am creating a how-to article.
NOTE: Schema markups will require different information depending on which one you choose. Pick a markup that is closest to the article you’re writing.
Fill in the information about the markup. You don’t need to fill in every single blank space, but input as much information as you have regarding what you’re writing.
In my case, it’s simply the name of the tool, the description, and the total time in minutes. If I had costs and currencies, I would add them as well. However, this particular article does not need that specific information.
NOTE: The more information you have or can add based on your article, the better. However, do not add elements that are not included in your original article to try to game the system.
RankRanger’s markup generator will automatically fill in the code as you type. So, there is no need to make adjustments to the code. This is perfect for those who don’t know JavaScript.
Step 2: Validate the Snippet
Once the information has been entered, click on the “Validate” button above the code snippet. This will open a new window from Google regarding two different tools we can use.
From this window, select the Schema Markup Validator. Since we don’t have a webpage created just yet, it would be pointless to use the Rich Results Test. We’ll use that later.
This will launch the validator tool. Click the option for “Code Snippet” in the window.
Go back to the Scheme Markup Generator and copy the code.
Paste the copied code into the Code Snippet window and click “Run test.”
NOTE: You can paste the code in the box with either the CTRL+V option from your keyboard or right-clicking the box and clicking “Paste” from your browser’s options.
The test should be relatively quick. If the code is correct, it’ll show what kind of snippet you are testing. This should match the schema markup from RankRanger.
In my case, it shows that the snippet is a “HowTo,” which is exactly what it was supposed to be.
If the test shows anything else, then you might need to try again, as the validator isn’t pulling information correctly from the code.
Step 3: Paste the Code Into WordPress
Now that we know our schema markup code is valid, it’s time to add it to our WordPress blog post.
At the bottom of your article in WordPress, add a new “Custom HTML” block.
Paste the code snippet we validated earlier from RankRanger’s schema generator into the Custom HTML block of WordPress.
Step 4: Save or Publish Your Post
Once the code is pasted into your HTML block, you can save or publish your post. You are ready to go, and Google will have an easier time understanding the type of content you created.
In this case, it was the tutorial for using RankRanger to create a schema markup code usable in WordPress. Technically, you can use this code anywhere on any website.
Testing Your Markup for Google
As I said earlier, you can use Google’s Rich Results Test on any webpage you publish to see if the code snippet is valid. You can add the URL of the page and test the URL from a smartphone or desktop.
It takes a moment for Google to crawl the page. Afterward, it will tell you whether the page is eligible for rich results.
If you don’t have the green checkbox but know the content may be eligible, make sure you have your code snippet added correctly.
FAQ for Schema Markups
Yes, you can have more than one schema markup on a webpage. However, they need to be relevant to the page’s content. So, you wouldn’t use a HowTo schema for a list article.
No. In fact, there are a lot of schema markup generators on the Internet. Unfortunately, they don’t all have the same level of inclusion as RankRanger. As I said earlier, RankRanger is one of the few with the “HowTo” schema.
You can put the code virtually anywhere on the page. But keep in mind that it’s JavaScript. There are plugins that will disable it if the coding is too high on the list of priorities. It’s safer at the end of the article, but it can work in most other places.
Not every article is going to need a schema snippet to perform well in search. In fact, I’ve had several blog posts in the top three of a search page that didn’t have schema markup added. Google prioritizes high-quality content. Nonetheless, schema will help boost your page’s visibility.
Although Google has taken away some of the elements of Rich Results, schema still contributes greatly to the visibility of your page. In the case study I performed in 2025 on this website, there was a stark difference in page position and impressions after three months of having schema markup added.
Schema Markup Generator from RankRanger Works Well
Aside from adding the information for the specific markups, adding the code snippet from RankRanger is a quick process. This is the precise method I used to conduct the case study, which resulted in some great moves in search position as well as impressions.
However, RankRanger isn’t the only method out there. There are quite a few plugins for WordPress that also simplify the process. So, it mostly comes down to what method works best for you.
I only used RankRanger because I have a lot of tutorials on the blog, and it was the only free schema markup generator I saw at the time that had the “HowTo” coding template.
No matter how you slice it, though, schema markup is a valid aspect of boosting your website’s performance.
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