How to Use Keyword Planner to Find Profitable Niche Blog Ideas

How to Use Keyword Planner to Find Profitable Niche Blog Ideas

Last Updated on by Michael Brockbank

When setting up a blog for the first time, many experts say to find a niche that is profitable. This way, you make the most money possible. But what if you don’t know anything about the topic? Can you still write for a profitable niche?

Yes, but it will take a bit of work on your behalf.

Part of why people read certain blogs is because of the authority and expertise of the blogger. So, you need to turn yourself into an expert, even if you blog about your journey of learning.

That’s how this blog started, actually.

What is a Blogging Niche?

A niche is a primary focus of a blog. All of the topics covered in the blog’s niche are related to the overall layout. So, a financial blog would cover topics like investing, money management, loans, etc.

The idea behind a niche is to center the content around a certain theme. These types of blogs usually attract a more focused audience with greater engagement rates and return visitation.

For example, focuses on general online writing and blogging. You wouldn’t find recipes for baking chicken on this website because that’s not what the site is about.

Can you have a successful blog without a specific niche topic?

Yes, but the audience is more sporadic and usually reading because of personal interaction, entertainment, or general life lessons. And that’s if you have an interesting story to tell.

Essentially, if you want the greatest chance of being recognized as an expert in your field, it’s best to focus your blog on a specific niche. But if you just want to share life stories, then it really doesn’t matter.

How to Use Keyword Planner for Picking a Niche

So, what do you do if you want to pick a profitable niche that isn’t among the most popular online? After all, you may not care to write about financial information, online dating, cooking, or tech gadgets.

Using Google’s Keyword Planner, part of the Google Ads platform, you can see what keywords are the most invested. From this list, you can determine a profitable idea based on what people are spending on ads.

In reality, you’re using the ads businesses are buying to identify profitable niche markets that may interest you. You’ll make more money with AdSense while engaging an audience looking for the information.

Let me show you what I mean.

If you don’t have one, create a Google Ads account. I’ve had mine for quite some time, so I’m not sure about the process nowadays. But, it should still be a free system to set up.

1. Click the Discover New Keywords Option

Discover New Keywords

Since we’re not sure what to center our blog’s niche around, discovering other search terms will give us more ideas. That is as long as we have something in mind when creating the blog.

2. Enter a Preferred Term

Get Results

Start with the general idea you want to research and click, “Get Results.” For this example, let’s say I want to create a blog about health and fitness. I could start with “health” and “fitness” being separate terms, or use “health and fitness” by itself.

I’m going to use the former.

3. Arrange Results by Top Bid Range

Top Bid Range

Arranging the keyphrases by the Top Bid Range shows you how much businesses are tossing at Google on average for those terms. And the higher this is, the more money you can potentially make on AdSense if someone clicks those ads.

4. Analyze Keyword Ideas from Google

Take a look at the Keyword Ideas from Google while also glancing at the competition level.

Now, the competition is what other businesses face when trying to show ads for a certain bid amount. But, it’s also a good gauge over the competition online for blog content.

This is because a lot of people use tactics similar to what I’m demonstrating here.

You also want to compare the average monthly search volume. After all, you want to set up a profitable niche for your blog. And 1,000 searches per month isn’t really going to help you bring in a ton of money.

So in this example, I would probably go with a focus on “crossfit” information for “women.” This is because the search term gets a lot of traffic, the competition is low, and the bid range for Ads is quite high.

With a proper flow of content, this would be quite a profitable niche.

How Does this Work?

The reason why this method works centers around how AdSense works in general. AdSense shows the ads businesses post through the Google Ads system. This means the data in this tool is accurate when it comes to marketing budgets.

Since the majority of ads served through AdSense are based on personal search history, anyone looking for the keyphrase is already interested in the material.

When someone visits your website and sees an ad that may interest him or her, you earn a commission from the click.

In the example above, anyone already looking for “crossfit women” content is already interested in the subject matter. And whether the ad is served based on personal search or contextual ads (meaning based on what you write on the blog), you increase the likelihood of someone clicking an advertisement.

Essentially, you’re creating a blog centered around a highly searched term that has a high degree of earning quite a bit per click in AdSense.

Use it For Blog Post Ideas as Well

Finding ideas of a profitable niche for your blog is only half of using Keyword Planner. You can also use it to write blog posts using the same method above.

For instance, in the example above, I could then write articles about “back workouts for women” as it has a high volume, low competition, and decent bid range.

Blog Post Ideas

And then from there, you can come up with a slew of ideas to keep content flowing from the blog.

This Doesn’t Guarantee Massive Income

Now, I need to point out, this does not guarantee you’ll make the Top Bid Range per click. This just shows you what businesses are spending the most money on for advertising.

You could make a percentage of anything from the low range on up. And, it’s all based on average spending in Google Ads.

However, this method does increase the likelihood of finding a profitable niche in something that holds your interest.

Writing the Content

Finding these keywords and phrases is only part of the equation. Now, you’ll have to write the content that fits within the search criteria. This means figuring out what people are looking for surrounding those terms.

This is called writing for search intent, or user intent.

After all, you still need to write something someone wants to read.

Outperforming Competitors

Also, keep in mind you have to outperform the competitors. Depending on the keyphrase you use, you might be up against people who have been creating content for decades.

You do this by offering the most unique, well-written, detailed content you can and start building an audience and reputation.

10 Popular Profitable Niches

There is no doubt that a lot of work goes into creating a profitable niche for your blog. However, there are some genres that seem to do exceptionally well regardless.

Perhaps you can use the method above to accentuate one of the following and create your own powerful combination.

Some of the most profitable niches for blogs on the Internet include:

Health and Fitness

There’s a reason why I used the example above. Health and fitness is huge online. However, you’ll need to be careful of Google’s algorithm. Recent crackdowns of certain aspects can make it difficult to succeed.

Google “medic update” to see what I mean.

Personal Finances

Managing a budget, stock market investing, credit card consolidations, and everything else related to finances can quickly draw an audience. Especially if you have experience as a financial planner or a similar background.

Survival and Prepping

Prepping and survival is always a profitable niche. Supporters for these websites are often avid, and you could make a decent living helping people prepare for the worst-case scenario.

Pet Care

People love their pets. And if you narrow the niche down to a specific type, you could get an even more engaged audience. For example, why focus on pet care in general if you could become an expert in parrots? Or even fish?

CBD Oil and Products

Cannabidiol, or CBD, is an exceptionally popular niche right now. It has a lot of the benefits of marijuana without the psychoactive element of tetrahydrocannabinol, or THC. And as more states legalize marijuana use, it’s a trend that is continuing to grow.

Dating and Relationship Advice

Another profitable niche for a blog is that of online dating and/or relationship advice. In fact, there are no shortages of apps you could review to attract an audience. Looking for love online is quite the money-maker.


Articles about self-improvement, memes, stories, and more are quite prevalent online. In an age where doubt, fear, and hatred run rampant, something like a self-improvement blog can help others find the light, so-to-speak.

Making Money from Home

Making money from home has been one of the most popular and profitable niche ideas for a website since the Internet became a thing. After all, who wouldn’t want to work from home and earn more money?

Beauty and Skincare

Like the health and fitness idea above, beauty and skincare is another popular element that has been around for quite some time. In fact, there are several majorly popular YouTubers who center around makeup.


And finally, you can’t go wrong with a travel blog. If you link an Instagram account to your site and share your experiences abroad, all the better. Many people love to see exotic places and kind of live vicariously through the blogger.

Find One that Works Best for You

In the end, the most profitable niche is one that you can maintain for the long haul. Tools like Keyword Planner can only give you ideas. It’s up to you to create the content.

In reality, you are the one who will determine if your niche is profitable or not. Because if you don’t like the topics you’ll have to write about, you’re less likely to continue with the website.

Find the best niche that works for you and make it your own.

Michael Brockbank
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