How Effective Can a 300-Word Blog Post Be?

Last Updated on by Michael Brockbank

According to most experts, a blog post should be well over 2,000 words if you want to do well in Google. However, there have been plenty of times when I found a 300-word blog post in the number one position of a search. How is this possible today?

Well, it all comes down to marketing and information.

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Can a 300-Word Blog Post Really Do Well?

Of course, diving deeper into any topic is going to perform well in Google. That’s because you’re offering more information for those searching for a specific topic. But what if the topic is kind of narrow, to begin with?

Well, the last thing you want to do is write a post with filler and fluff. If you can’t think of anything else to add, it’s better to call it good and just publish the piece.

Besides, you can always go back and add more information later. In fact, it’s always a good idea to keep your articles updated.

Getting the Most Out of a 300-Word Blog Post

So, I tried to keep this post as a 300-word example for your blog. Unfortunately, I just have too much information to share about the topic.

This is what I was talking about before…going deeper into the information to further help those who are searching for the info.

In any case, you can get the most out of a short piece of content by:

Knowing Search Intent

Search intent is the process of knowing how people are looking for your content. When someone Google’s a keyphrase, what are they expecting to find?

By providing the best answer possible, you can meet search intent, which results in driving traffic. The more traffic your post gets, the higher it starts to rank in Google.

Using Social Media

Sharing your post on social media is a good way of getting more eyes on the content. The larger your following, the greater the potential.

Use elements such as hashtags or otherwise add the post to a conversation. For instance, a lot of people share their content with Facebook groups they might belong to or adding a link back from a YouTube video description.

Adding Internal and External Links

Speaking of links, internal and external links acts as like votes for the content. The more of these you have, the more prominent Google thinks the content is for the topic.

Getting external links to your 300-word blog post is a bit more difficult as people tend to link to pages full of information. But that shouldn’t stop you from trying.

Also, don’t underestimate the value of internal links to your post. That can easily increase interest from visitors as well as give you a boost in search rankings.

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How Much Do You Need to Write?

Although longer posts tend to perform better, it’s not always necessary to write a 5,000-word eBook for your blog. Sometimes, just providing the best info will help you rank higher with fewer words.

It all comes down to the topic and the way the post is marketed. In some instances, all it takes is a 300-word blog entry to make the difference for your audience.

Sigh…I aimed for 300 words and still wrote 536.

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Michael Brockbank

Michael has been a freelance writer since January of 2012. He has completed more than 8,000 jobs for a variety of clients ranging from animals to travel. Currently, he is the Content Marketing Team Lead of GreenGeeks Web Hosting.

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