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Case Studies

The Case Studies category is where I put experiments I run on various blogs and writing platforms to help identify the best methods for their purposes. Keep in mind these are all based on my personal experiences, and your results may vary greatly.

Content and Ad Revenue

Case Study: What Types of Content Make the Most Ad Revenue?

March 6, 2026March 5, 2026Michael Brockbank

One of the easiest ways to monetize a blog is through AdSense, but what kind of content generates the most ad revenue? Is there a difference, aside from how much traffic types of content bring to the website? In this case study, I’m looking at the numbers for WriterSanctuary in 2025.

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Updating Content Case Study

Case Study: Is Updating Old Content Still Worthwhile?

January 9, 2026January 2, 2026Michael Brockbank

Updating content is yet another case study that is long past due. Every attempt got sidetracked with various personal and professional side quests. This time, however, I think I have a good schedule that will let me put in the effort to see this one through to the end.

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Reviving Dead Blogs

Case Study: Rebuilding a Dead Blog – Round 3!

January 2, 2026December 28, 2025Michael Brockbank

If I remember right, this is my third attempt to rebuild a dead blog. I keep getting sidetracked with various tasks and have yet to completely stick to a plan of action. This time, I believe I have a decent schedule throughout the week to see it through to the end.

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Case Studies Blogging Tips, Content Strategies Leave a comment
Schema Markup Case Study

Case Study: Does Schema Markup Matter for Blogs in 2025?

July 11, 2025October 15, 2025Michael Brockbank

Are you adding schema markup to your blog posts in 2025? A lot of creators either don’t bother or don’t know how to add this snippet of information, but a lot of experts tout how “important” it is. But will schema make a difference on a regular blog in 2025?

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Case Studies Blogging Tips, Schema Markup Leave a comment
Blog vs Vlog May

Blog vs Vlog: May’s Performance Was Somewhat Lacking

June 4, 2025June 3, 2025Michael Brockbank

May wasn’t exactly a banner month for traffic or development. I had a lot of things going on throughout the month that slowed progress, and some of it bled over into June. A lot of it has to do with AI and Google’s use of the Overview tab in search.

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A Freelancer’s Tale

My book is available on Amazon in eBook and paperback. It’s a tale about how I started writing with Textbroker, how I progressed, and how I turned writing into a full-time career all while facing a dark time in my life.

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