Case studies are constructive when figuring out the best course of action as a writer. Whether you’re blogging, writing a book, or freelancing, never underestimate the value of data.
Below, you will find my most recent case studies. And although everyone’s experience as a writer is unique, hopefully, these will help you develop your own methods of discovering what works best for you.
Truth be told, I just find them fun and interesting. That is one of the cornerstones of my success: finding ways to make writing more fun.
- Case Study: What Types of Content Make the Most Ad Revenue?
One of the easiest ways to monetize a blog is through AdSense, but what kind of content generates the most ad revenue? Is there a difference, aside from how much traffic types of content bring to the website? In this case study, I’m looking at the numbers for WriterSanctuary in 2025. - Case Study: Is Updating Old Content Still Worthwhile?
Updating content is yet another case study that is long past due. Every attempt got sidetracked with various personal and professional side quests. This time, however, I think I have a good schedule that will let me put in the effort to see this one through to the end. - Case Study: Rebuilding a Dead Blog – Round 3!
If I remember right, this is my third attempt to rebuild a dead blog. I keep getting sidetracked with various tasks and have yet to completely stick to a plan of action. This time, I believe I have a decent schedule throughout the week to see it through to the end. - Case Study: Does Schema Markup Matter for Blogs in 2025?
Are you adding schema markup to your blog posts in 2025? A lot of creators either don’t bother or don’t know how to add this snippet of information, but a lot of experts tout how “important” it is. But will schema make a difference on a regular blog in 2025? - Blog vs Vlog: May’s Performance Was Somewhat Lacking
May wasn’t exactly a banner month for traffic or development. I had a lot of things going on throughout the month that slowed progress, and some of it bled over into June. A lot of it has to do with AI and Google’s use of the Overview tab in search. - Blog vs Vlog: March and April 2025 – Slipping Through the Cracks
Here we are, a two-month block of time to compare the blog against the YouTube channel. That’s because I completely forgot to dive into the data in March. But to be fair, my stress has been dialed to 11 for so long, it’s easy for things to get lost in the pile. - Fixing a Dead Blog: March 2025 – A Bit More Growth
March had a bit more growth for the blog as it remains on life support. Between a few extra visitors and a boost to impressions, it looks like things are starting to swing upward. Of course, it’s still too early to jump for joy. A lot can happen before the end of the year.
I’ll share as much data as I can as well as tell you how I’m conducting these case studies. That way, you can create your own for whatever purpose to help discover the best methods of success.
Keep in mind that all of these case studies are based on my personal experience and that of my clients. I won’t disclose sensitive client information but will share some of the things we’ve done to improve content and website development.