Case studies are constructive when figuring out the best course of action as a writer. Whether you’re blogging, writing a book, or freelancing, never underestimate the value of data.
Below, you will find my most recent case studies. And although everyone’s experience as a writer is unique, hopefully, these will help you develop your own methods of discovering what works best for you.
Truth be told, I just find them fun and interesting. That is one of the cornerstones of my success: finding ways to make writing more fun.
- Blog vs Vlog: May’s Performance Was Somewhat Lacking
May wasn’t exactly a banner month for traffic or development. I had a lot of things going on throughout the month that slowed progress, and some of it bled over into June. A lot of it has to do with AI and Google’s use of the Overview tab in search. - Case Study: Updating Old Content to Boost Traffic
I’ve talked about updating content before and how it can improve site traffic. Now that I have a bit of time on my hands, I can start a case study to demonstrate why it’s important for updates and how they can affect your site. - Blog vs Vlog: March and April 2025 – Slipping Through the Cracks
Here we are, a two-month block of time to compare the blog against the YouTube channel. That’s because I completely forgot to dive into the data in March. But to be fair, my stress has been dialed to 11 for so long, it’s easy for things to get lost in the pile. - Fixing a Dead Blog: March 2025 – A Bit More Growth
March had a bit more growth for the blog as it remains on life support. Between a few extra visitors and a boost to impressions, it looks like things are starting to swing upward. Of course, it’s still too early to jump for joy. A lot can happen before the end of the year. - Fixing a Dead Blog: February 2025 – Some Positive Movement
February had a few interesting movements for the dead blog. Although there were a few numbers in the red, the site itself continued to show more signs of life. The results are hopeful, but the site isn’t off life support yet. - Blog vs Vlog: February 2025 – Lack of Effort and Algorithm Changes
February was a bit on the paltry side of things for both content and algorithm adjustments. As such, there were a few massive drops for the blog as well as a decrease for the YouTube channel. Every year, it seems both take a bit of a hit in the first quarter. - Does Marketing on Social Media Really Work for Books?
One of the most common methods “experts” suggest for marketing books is through the use of social media. But how much of a difference does it make to post your Amazon links on sites like Threads or Facebook?
I’ll share as much data as I can as well as tell you how I’m conducting these case studies. That way, you can create your own for whatever purpose to help discover the best methods of success.
Keep in mind that all of these case studies are based on my personal experience and that of my clients. I won’t disclose sensitive client information but will share some of the things we’ve done to improve content and website development.