Case studies are constructive when figuring out the best course of action as a writer. Whether you’re blogging, writing a book, or freelancing, never underestimate the value of data.
Below, you will find my most recent case studies. And although everyone’s experience as a writer is unique, hopefully, these will help you develop your own methods of discovering what works best for you.
Truth be told, I just find them fun and interesting. That is one of the cornerstones of my success: finding ways to make writing more fun.
- Fixing a Dead Blog: February 2025 – Some Positive Movement
February had a few interesting movements for the dead blog. Although there were a few numbers in the red, the site itself continued to show more signs of life. The results are hopeful, but the site isn’t off life support yet. - Blog vs Vlog: February 2025 – Lack of Effort and Algorithm Changes
February was a bit on the paltry side of things for both content and algorithm adjustments. As such, there were a few massive drops for the blog as well as a decrease for the YouTube channel. Every year, it seems both take a bit of a hit in the first quarter. - Does Marketing on Social Media Really Work for Books?
One of the most common methods “experts” suggest for marketing books is through the use of social media. But how much of a difference does it make to post your Amazon links on sites like Threads or Facebook? - Blog vs Vlog: January 2025 – Not Quite What I Expected
January was an interesting month for both the blog and the YouTube channel. There were a few things that happened that I wasn’t really expecting. Nonetheless, it wasn’t too bad of a month for either in terms of growth. - Why a Blog vs Vlog Case Study? Why Not Just Pick One?
It’s no secret that I have an awful lot on my plate. Most of that is self-imposed chaos as I would love to do so many different things. Currently, I’m amidst a blog vs vlog case study to see which platform is better for content creation. Why don’t I just settle on one or the other? - Case Study: Contextual-Related Posts in Content, Do They Help?
One of the goals of every blogger is to keep people on the website and reading. This is when you’d use something like contextual-related posts. But do these types of lists actually improve engagement? - Dead Blog Case Study: The Plan to Rebuild a Defunct Site
How hard is it to fix a dead blog? I suppose that depends on the niche of the blog and how determined you are to revive it. With some websites, it’s probably easier to just delete them and start over. In my case, though, it’s all about testing myself.
I’ll share as much data as I can as well as tell you how I’m conducting these case studies. That way, you can create your own for whatever purpose to help discover the best methods of success.
Keep in mind that all of these case studies are based on my personal experience and that of my clients. I won’t disclose sensitive client information but will share some of the things we’ve done to improve content and website development.