Breaking Visitors Record: How to Increase Blog Traffic

For the fifth year in a row, WriterSanctuary is breaking its record for the number of visitors to the site. And although the growth isn’t as fast as I’d like, it’s still showing me that I’m moving in the right direction. Here is how I focus on boosting blog traffic.

Because that’s the purpose of a blog, right? To keep people coming back to read what you publish.

The best part is that it’s the beginning of September. I still have an entire quarter of the year to go!


Why Worry About Breaking a Record for Visitors?

When I determine whether a blog is worth keeping around or not, I look at it from the perspective of long-term growth. This is because it can take four to eight months for any content your write today to really gain traction in Google.

If a blog doesn’t consistently grow year over year, then it may not be worth keeping around. After all, it’s costing you money and time to manage the site.

It all comes down to having a realistic expectation of what you want the site to become. And the most important is to realize that success is most likely not going to happen overnight.

When you keep an eye on the data and see that your blog is breaking a record for the number of visitors, a few things can happen:

  • It instills a sense of pride and accomplishment. This keeps you motivated to keep going.
  • You start to collect actionable data about what kinds of articles perform the best for your audience.
  • It lets you monitor trends about what works and what doesn’t.
  • Eventually, it can lead to you making more money from those visitors.

For me, seeing one of my sites continue to grow fuels motivation and determination to keep it up.

Yes, the comments I get from readers and viewers plays a massive role in what I do. But to see the quantifiable data match those comments really drives it home for me.

How to Regularly Have Record-Breaking Visitors to a Blog

The Internet is full of tactics, strategies, and tips to help you build a website. But, I found that a lot of them don’t really work for most of mine. And a lot of them are simply nonsensical.

Still, there are some tidbits out there that are practical. Not to mention how I discovered quite a few of my own over the years.

So, how has WriterSanctuary continued to grow every year?

Have Realistic Goals in Place

First of all, I’ve always had a realistic goal in mind. What does that mean, exactly? Well, I only focus on things I have complete control over.

For example, you could have a goal to reach a certain number of visitors this year. But, you can’t force anyone to read your content. Instead, your goals should center around writing and creating.

Because you have absolute control over the amount of effort you put into your blog. The end result is driving more traffic.

Another part of this is basing your goals on past performance. Don’t worry about what I do or what any “expert” produces on a daily basis. Focus your effort on how much you can produce.

Did you write four blog posts last month? Write five this month. Cranked out 10,000 words last week? Aim for 11,000 this week.

The reality of blogging is that you’re only in competition with yourself.


Write for Your Audience

Who are you trying to attract to your blog? Are you teaching something or do you simply share your day-to-day experiences?

The people reading your posts are going to guide you on the type of topics they want.

Of course, you want to make sure you add keyphrases and search intent to reach people on Google search. But in the end, it all comes down to attracting an audience who wants more and will frequent your blog.

Personally, I’d rather have 10 people who read every post I publish than 100 people who stay for 30 seconds and never come back.

Capitalize on Top Articles

Google Analytics and Jetpack’s visitor tracking will provide a slew of data about what articles work best on your blog. The next step is to follow up those amazing posts with relevant content.

For example, the number one performing article on this site is currently the review for Buy Me a Coffee. As such, I’ve followed it up with other money-making platforms as well as a few “How-Tos” for the BMC platform.

Now, those articles make up 4 out of 10 of the top articles in 2021.

For this, I either write an article that is logical for what’s next, or I take to Google using the keyphrase to see what else people need regarding the topic.

Regularly Produce Content

One of the biggest contributors to breaking a record for visitors every year is keeping up with a regular content schedule. Not only does this keep your site fresh with new material, but anyone subscribing to your site routinely gets what they want.

Not to mention how Google prefers active websites in search results.

For instance, I wrote 48 articles in 2019. Then, I ramped up production to 122 in 2020. As you can see, there is a massive difference between the two.

Not only did I write an awesome post people love to read, the BMC review, but followers often read a new post as soon as it’s published.

For this, I use Asana to track what I’m writing and what needs publishing. It’s a great platform that is free and can help you in a myriad of ways.

Improve Site Performance and Functionality

When it comes to doing better in Google and keeping visitors coming back, you need to make sure you’re offering a superior user experience.

Right now, I am actually working on WriterSanctuary’s theme to streamline it with Elementor. And once I have the design ready, it’ll be more attractive and easier to use.

Not to mention faster overall.

One of my clients simply change their theme and saw a massive boost in traffic within literally hours. In fact, traffic has been climbing steadily every week ever since.

A good layout and clean-reading page can go a long way to help with breaking and setting a new record for visitors.

Expand Your Reach

Want to get a few more visitors to the blog? Expand what methods you use for marketing. For example, I use social media to attract and build a more dedicated fan base.

Coincidentally, using YouTube has brought in more than 2.5 times the number of visitors as Facebook, Twitter, and LinkedIn combined.

But it’s not just social media, either. WrtierSanctuary also gets visitors from the Buy Me a Coffee page, Feedly RSS reader, backlinks from other blogs, Snapchat, and even the WordPress reader app.

A lot of traffic comes from things I don’t even use, which means visitors have shared the content with their followers.

Anyway, it’s best to constantly see what else you can add to your marketing methods to boost traffic to your blog.

Learn How to Make Google Happy

One of the hardest parts about building a blog and breaking a record for visitors is making sure Google is happy. This goes along the lines of performance and functionality.

However, it also includes keyphrases, terms, search intent, optimization, backlinks, and much more.

It can be a full-time job trying to figure out how to fix a blog so Google crawls and shows your content more often. But, it still comes down to providing content people are looking for more than anything.

In any case, it’s always a good idea to keep up with changes Google rolls out, which is quite common in the grand scheme of things.

Revive Old Post

Never Give Up, Never Surrender!

And the biggest contributor to how I’m consistently breaking a visitors record every year is making sure I don’t give up.

There have been quite a few times when I wanted to throw in the towel. In one case,, I did – for about two years. That was more due to heartbreak and depression, though.

Still, all of my sites except one have grown every year. Even the ones I really didn’t write a lot of content for. Because it can take time for any article to really build momentum in search.

Blogging is really all about playing the long game. Sure, you’ll want to pull in thousands of dollars in one day. But, that’s not how it works in the vast majority of cases.

You need to think in terms of years rather than days.

Yes, there are things you can do right now that will virtually boost your traffic overnight. Like I said above, simply changing the theme for my client made a huge impact.

But, not everything is going to work the same for every creator. The best you can do is try your best to deliver awesome content while providing the best experience possible.

Always a Work in Progress

Maintaining a blog is always a work in progress. There are things you’ll have to change to appease the Google algorithm, and you’ll have to constantly roll out content people want to read.

It’s not something you can just set and forget. Because eventually, visitors and search engines will forget about you as well.

Set your own record for visitors and strive for breaking it by delivering engaging content. Success or failure rests solely on your shoulders.

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Michael Brockbank

Michael has been a freelance writer since January of 2012. He has completed more than 8,000 jobs for a variety of clients ranging from animals to travel. Currently, he is the Content Marketing Team Lead of GreenGeeks Web Hosting.

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