Blog vs Vlog: November 2019 and Sad Performance

Blog vs Vlog: November 2019 and Sad Performance

Last Updated on by Michael Brockbank

So, this last November didn’t have the “umph” I was looking for with either the blog or vlog platform. Then again, I really didn’t have much umph myself. Still reeling from everything I’ve been through, it’s been difficult to get back on track.

But, I refuse to give up and am feeling much better in December.

With that being said, I still need to address the previous month and see what I can do to improve. And it’s pretty much the same thing I’ve been saying for the past several months: more effort.

November 2019 Vlog vs Blog Results

As expected, neither content platform performed well in November. While I did see a few things go up, most of the stats sunk.

But I can’t be too hard on myself. It’s taken a bit longer to put myself back together after October than I thought. And it was ultra-difficult to muster up the motivation to work.

However, I’m feeling pretty good about the end of 2019. So let’s take a look and see what we can do to improve the blog and vlog before the end of the year.
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Visitor Traffic and Views, Winner:

November Blog Views

Even with a lack of effort, the traffic to grew over the last month…if only so slightly. This is probably because I wrote an article or two more than I did in October.

Unfortunately, the YouTube channel is still doing less than I’d like.

Blog Visits Growth: 0.59%

A growth of only 0.59% is the result of having 11 more visits in November than the previous 30 days. And like I said, that’s probably due to the fact of writing a post or two more.

I know I have a few followers of the blog, which is appreciated, who read most of what I publish. Still, I need to figure out how to get more eyes on the website.

I know the Textbroker stuff does well, but I would like to branch out and gain a larger audience.

YouTube Views Growth: -5%

Here is the upsetting part; I only pushed out five videos last month as opposed to seven in October. Between being sick with an ear infection, my back going out and battling depression, I wasn’t productive at all.

In reality, my goal is 12 videos and two live streams per month. And I am falling far behind on that goal. However, if I can maintain my momentum this week, I should hit it in December.

Audience Retention Rate, Winner: YouTube Channel – ish

YouTube Watch Time November

While both platforms dropped pretty hard in November, the videos still did better by having a less reduction. Still, these are numbers I have got to work on. And the first step is to create more engaging content.

It’s the same argument each month, and I just can’t seem to pull it together. But in my defense, I did go through an incredibly bad run of events.

YouTube Watch Time: -8%

Currently, the channel has an average view duration of 4:15, which I suppose isn’t terrible considering the content. And most of the videos are less than eight minutes long.

I need to spend some time and analyze the library to see what is working the best. Obviously, the live streams account for the majority of the watch time. However, certain topics such as Textbroker and Adsense are pulling in viewers.

Blog On-Page Reading Time: -29.49%

I’m not entirely sure what happened to the blog retention in November. The average on-page time went from 3:43 to 2:37. Though, I did have a couple of odd spikes that might have been from bots or other nefarious referrals.

On the other hand, perhaps I am not engaging potential readers as I should. Again, I need to spend time researching the best articles. And at a glance, it seems reviews and tips perform fairly well.

Media Click-Through Rate, Winner: YouTube Channel

I’m still working on improving the click-through rate for both platforms. And I really didn’t have the motivation to put in a lot of effort. However, I am committed this month to make a vast difference for the vlog and the blog.

And I clearly have my work cut out for me.

Blog Search CTR: -1.2%

November CTR

The blog’s content was seen far more often in November than in October. In fact, the impressions blasted straight through the roof! But, not as many people kept up with clicking on the posts.

Two things happened in November for a) the average position of articles went up again by .4 points, and b) more of the pages were indexed by Google. So, revamping older articles is working.

I just need to make sure I create more high-quality content to see if I can close the gap in CTR.

YouTube CTR: 0.1%

I’m fairly confident that creating those five videos last month helped the CTR numbers slightly. I’ve gained a few subscribers, and many of them watch all of the videos.

But, the unique viewers did increase by 7%. So that means it’s not just my subscribers who are clicking on the video.

Again…I need more content. I’ve gotta find a way to drill this into my head.
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Improvements for December

After the troubles I’ve had over the past few months, it’s pretty obvious where I need to put immediate effort. Well, aside from adapting to what has happened and moving on with my life.

While I’m not going to reach a lot of goals by the end of the year, I’d still like to end 2019 on a high note. Even if it’s merely producing more content throughout the month than I have.

Which isn’t going to be difficult. In fact, I think I’ve blogged more this week than I have the entire month of November.

YouTube Growth

Although Textbroker videos are still my highest performing, I still want to be known for more. And it appears that some of my First Look videos at other writing systems do well.

I’ve also been given several requests from viewers about more blogging and affiliate information. In fact, I have some fun plans for 2020. But that doesn’t help this month.

Perhaps I’ll go back to the way I was doing videos last year. Before, I would research topic keywords for the blog and then create a video to accentuate the post.

In either case, I need more content on the channel before my subscribers view me as irrelevant or obsolete.

Blog Development

Like the YouTube channel, the blog needs more content. And some of the older articles are slipping in terms of search position and visits.

Perhaps if I research trends of the keywords, I can see if it’s me or perhaps this time of year is lackluster for the industry. After all, even when writing for Textbroker, freelance writing interest would slip in the last quarter of any given year.

I think I’m going to do some more mind mapping to see if I can come up with some ideas that are time-frame proof. Something that is good year-round.

A Lot of Work to Do for December

The bottom line is that I’ve been severely lacking when it comes to putting out viable content. I’m better than this…I just need to get my head back in the game.

The depressing part for me is how well GreenGeeks is doing since I’ve taken over. If I could put in as much effort for myself as I do for them, I’d be doing awesome.

But that’s my MO. I’ve always sacrificed my own for the sake of others. I need to find a better way to balance myself.

Michael Brockbank
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