You can practice the best search engine optimization techniques but still have an under-performing blog. That’s because SEO strategies can only take your site so far. In reality, there are several parts of a blog vastly more important than SEO.
Backlink building, keyphrases, links to authoritative sites, and meta tags have the potential to be effective. But without the content to back it up, none of these SEO techniques will matter.
In fact, you have more control over what appears in search engines than you realize.
Today, I’ll show you the most critical parts of your blog that directly affect how well it performs.
What Parts of a Blog Fuels Success?
Let me reiterate really quick, SEO is still important for getting traffic from sites like Google. But, there are several aspects that are far more dominant if you truly want to create a successful blog.
It centers around the content you create. And by approaching the blog with this mentality, you’ll cover many aspects of SEO.
So, what makes a good blog?
1. Picking Your Niche
The niche of your blog plays a massive role in its success. Simply put, some topics are just more popular on the Internet. However, that doesn’t mean that you have to write about something you hate.
While a niche that is too focused will have more difficulty gaining a massive audience, those who come across the content are often more engaged.
For instance, let’s say you want to build a health and fitness website. The Internet is already saturated with these. But what if you focus on a specific diet or only create content about ab workouts?
You’d quickly become an expert in that particular foci while attracting a more targetted audience. It may take a bit to gather that smaller group of people, but they’d also be more receptive to your message and any products or services you offer.
2. Choosing the Right Topics
No amount of SEO will bring in the traffic if you don’t write about what people want to read. You can’t just publish something, cross your fingers, and hope it drives an audience.
Every niche needs specific topics. This is perhaps one of the more important parts of a blog as it sets the tone for who you attract.
Case in point, a lot of my content centers around using Textbroker. Because at the moment, that’s what my audience wants to read and watch.
Though, I am branching out to encompass a larger scope of visitors. However, I’ll still create that content as it is some of the most effective for my site.
3. Creating Quality Content
Keywords, website speed, and optimized imagery means nothing if you don’t have quality content. This means you need to bring your “A” game every time you write.
Writing quality content involves:
- Good Titles – because this is often the first thing visitors are going to see.
- An Amazing Intro – you have 15 seconds to hold a visitor’s attention. That’s because about 55% of visitors will leave before that time expires.
- Informative Main Body – the body of your post will determine if someone decides to keep reading or hit the “back” button.
- A Proper Conclusion – ending the post with a call-to-action often keeps visitors engaged.
- Relevant Links – adding internal links helps people find other relevant articles as well as improve SEO.
- Inspiring Meta Descriptions – these are seen in search results. Give people a reason to click the article.
Things like proper grammar and spelling go without saying.
The hardest part is creating the content. You need to write for the readers and not yourself. And not everyone is capable of creating stellar material. That’s just the reality of wanting to be a writer.
Don’t be afraid to learn as you go and hone your skills as a creator.
4. Consistent Publishing
Having a regular publishing schedule is among the parts of a blog that are quite important. In fact, I can attest to how a schedule impacts everything from visitor subscriptions to how well your site appears in Google overall.
For instance, when I stick to a specific schedule of three posts per week, the entire domain does better in search results.
Delivering consistency also helps you keep subscribers if you use something like a newsletter, push notifications, or email lists. People like structure, which is why most bloggers and bloggers produce content at specific timeframes.
And if anyone knows how difficult it is to maintain a schedule, it’s me. But, I’ve been writing posts in advance lately, and then using the schedule feature in WordPress. This way, I can keep a consistent flow of articles published throughout the week.
5. Knowing Your Audience
Keywords, latent semantic indexing, backlinks, and social sharing tools won’t help if you don’t know your audience. This takes a bit of recon work, but it’s worth the time going over data points.
This plays into creating awesome content people want to read. If you don’t know what your audience wants, how can you create the piece?
But it goes further than just knowing the best terms and having an idea of what your audience is searching in Google. You need to know the intent of those searches.
Why are they searching for specific terms or information? Can you provide what they’re looking for in an article? Are they going to leave your blog fulfilled that you provided answers?
Knowing what your target audience wants is key to keeping them engaged and creating fans or followers.
6. Being Unique
And lastly, offering a unique perspective is a pivotal part of a blog. You don’t want to simply regurgitate something you saw online without adding your own spin and personality.
Sure, people are coming to the blog for the information. But it’s who you are and how you create the content that will impact them the most.
For example, there are tons of gamers on Twitch. However, many who watch that content stick to specific creators because of their personality. It’s the same with any type of medium you consume online.
Does everyone watch the same shows? What about music? Is everyone a Stephen King fan?
Style and delivery matter greatly when engaging and connecting with an audience. And your blogging needs to be an extension of who you are and why you’re a creator in the first place.
Care About SEO, But Focus on the Content
Don’t skimp on search engine optimization. After all, appeasing the Google gods will make sure your content appears higher on the results page.
However, your ultimate focus needs to be on your content. Perhaps the most important question you can ask yourself is, “Who wants to read this and why?”
There’s nothing wrong with exploring a new topic relevant to your site’s niche. But don’t be surprised if your audience just really isn’t into the post. You’ll have a lot of hits and misses over the years.
The most crucial element for yourself is to not give up. It’s going to take a long time for a new blog to gain traction. It’s very rare for a small site to suddenly produce a stream of viral pieces.
Patience and perseverance are also important parts of a blog. Well, the blog’s owner anyway.
So, put to use all of the best SEO practices you can find. But realize that it’s your content that will determine your site’s success. Because without creating an awesome piece people want to read, optimization isn’t going to matter.
What Parts in Your Blog Are More Important to You?
While many will have like-minded topics and niches, every blog is different. That’s because every creator is different. Deliver the best parts of you regarding any given topic you cover.
Focus on the important parts of a blog that matter most to your audience. Once you connect with them, everything else falls into place.
For more information about blogging, you can visit WriterSanctuary’s YouTube channel.