Last Updated on
Back in September of 2018, I decided to start the YouTube channel for WriterSanctuary. My initial idea was to use the videos to accentuate the content on this website. And over the past few months, the results have been encouraging.
For one thing, the YouTube channel brought in the exact same number of visitors as the website: 612. This is still a bit shy from the blog’s best month in April of 2018 when it had 727 visitors.
So, should I get excited the channel is doing better than I thought, or be bummed out because the site isn’t?
Let me give you an idea regarding what the videos have meant for the blog.
Benefits of Adding YouTube to WriterSanctuary.com
I knew adding the videos to the blog was going to help with maintaining traffic and improving the average time on page. But I had no idea it would go beyond that.
In fact, I was quite surprised by January’s numbers ever since I started putting more effort into producing YouTube videos.
Here are just some of the more pronounced benefits I’ve seen so far:
Increasing Quality Visitor Traffic
Before making the videos, I was seeing about 1.1 to 1.4 views per visitor. Which means few people were actually exploring the website.
Now, it’s resting at around 1.7.
This isn’t a huge difference, but it shows people are spending more time taking a look around the site and finding more content.
What this all boils down to is that I am attracting a more focused audience for specific types of content. Namely, the articles concerning Textbroker.
Improving On-Page Time and Bounce Rates
Average views per visitor isn’t the only improvement in statistics for WriterSanctuary, either. In fact, the on-page time has gone up significantly.
What’s more is that these jumps are also on pages without videos!
It appears that most content across the board is getting more attention than ever before.
Even the bounce rates have dropped a great deal on various posts.
Unfortunately, I can’t really get a good and accurate number for long-term benefits because I had Google Analytics added twice to the website. And this screws up the data as visitor counts were doubled with a 0% bounce rate.
I’ll have to keep an eye on other factors to see if promoting the site through YouTube is really as beneficial for these numbers as I hope.
Getting the Name Out There
It seems that ever since creating the videos and linking to WriterSanctuary, the home page has seen a lot of traffic as of late.
The better the quality of the video I can produce, the more of an impact it makes on reputation.
Then again, I already knew this was going to be a benefit anyway. Essentially, it’s what I do for my private clients to help them improve brand awareness.
It’s about time I did it for myself.
What’s In Store for Future Videos?
While the videos are not a glowing success when compared to other YouTubers out there, they are proving to be quite useful.
And although I know I probably won’t be able to monetize the channel any time this year, the impact to the blog itself has been well worth the time invested.
So, what does the future of the YouTube channel for WriterSanctuary look like?
So far, the Textbroker videos seem to be the most effective. These are how-tos and tips about how to get the most out of the content mill.
The only problem I have is the lack of content. Soon, I’ll eventually run out of things to talk about regarding Textbroker. I’m sure I can come up with a few here and there, but I don’t know how much longer I can keep it up.
And the majority of subscribers seem to want more of that content.
I’ll just have to keep trying to come up with new ideas, I suppose. But sooner or later, the well will run dry.
Freelance Writing Tips
I haven’t uploaded many general freelance writing tips. That’s because of how much more successful the Textbroker videos have been in comparison.
However, I think I need to start adding more of these to the channel. At least provide tips to creating content for private clients.
Maybe I’ll spend some time seeing if there is anything on WriterSanctuary that can be spruced up to make a video for freelance writing.
It’s seemed to work fairly well so far.
I’ve only one actual WordPress tutorial up at the moment. I wanted to do more, but my client is interested in having me create screencasts for his YouTube channel on the same subject matter.
In other words, I’ll be competing with myself for views in tutorials.
It’s kind of a conflict of interest. However, he wants them done a bit differently than what I do. So it still might be a viable method to create WordPress tutorials.
If he doesn’t make up his mind soon, though, I’m just going to start creating them myself.
I touched base about why I am returning to Wattpad as a freelance writer. And I would like to do more videos surrounding the platform.
At the moment, I’m just not sure what to create in terms of video content. I know I want to promote my newest creations, but that means waiting for me to finishing writing something.
And I’m not the most reliable when it comes to creating my own content.
I suppose this gives me a reason to start putting more effort into being the author I want to be. Don’t get me wrong, I love writing for clients. But I would also love to see my name on the spine of a book jacket.
Growth of Any Kind is Still Growth…
Although the numbers are somewhat small at the moment, it’s still positive growth. And any growth is good. Now I just need to keep the blog content going at the same time as the videos.
It would be fun to see which one can produce the most visitors.