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As a freelance writer, the most important aspect to your career is obtaining clients. Without these individuals or businesses, there is no income. You need to do what you can in order to attract and maintain every client that comes your way. This will require a great deal of determination and motivation from yourself. You need to be the professional that these people and businesses are looking for and willing to throw money at for your content.
Attracting New Clients
Whether you’re using TextBroker or freelancing without a base site, it’s up to you to find ways to encourage potential clients to use your services. Regardless of what website you use, it’s all about being able to market yourself as a professional writer. How can you attract these individuals?
- Keep profiles and bio information current
- Develop a blog or two to use as example content
- Set up Google Authorship with your website
- Be involved in social media sites
- Offer competitive bids on jobs
Keeping Profiles and Bio Information Current
Profiles and other bio information are how many clients are going to find you when conducting searches. Whether this information is in TextBroker, WriterAccess or on your own website, you need to have data for search engines to crawl. Outdated information could still help attract individuals looking to pay you to write, but it could be based off of your abilities from when you first created the profile. If you become busy enough, your skills will improve and be reflected by your samples and biographical information.
Developing a Blog
Having your own blog can do wonders for promoting yourself as a professional writer. Keep in mind that if you do set up your own blog, the content within its pages are going to be a reflection of your own professionalism. Center the content around something you’re passionate about, but don’t include material that you don’t want other people to read. Sometimes people can get a little “free” with handing out personal information that could put a negative spin on the content.
Once you set up Google Authorship to operate off of your website, it won’t take long until your name spots the search engine giant using the byline. I remember when my name first appeared in the top search results complete with profile picture. I felt like I was somebody at that point. It’s a moment of geeking out, but it can impress clients to see that you are indeed a professional writer.
Social Media Sites
Social media is more than just a place to chat or play games with friends and family. It can be used as a potent method of marketing yourself as a writer. LinkedIn, Google+ and Twitter can attract quite a bit of attention to your abilities. Facebook, on the other hand, isn’t as easy to master as the others. It’s difficult to market yourself as a freelancer without actually putting money into advertisements. If you use Buffer or Hootsuite, you might as well add a Facebook page to your marketing strategy – just don’t expect too great of a return from that social hub.
You don’t want to set your bids on work too high, but being too low can do two things. It can: 1) Hurt your own income as you are committed to producing work at a much lower rate than you’re worth, 2) Denote that you are too desperate for work and could be overlooked by a potential client. Indirectly, it could also contribute to the decline of the value of freelance writing. If each writer continues to lower prices in order to score work, the value of each word decreases to the point where it’s no longer worthwhile to be a freelancer.
Keeping Your Clients
Once you obtain a client for a job, the trick is to keep them coming back for more. You want clients to keep sending work your way as it will keep the bills paid and food on the table. What can you do to improve the chances he or she will keep coming back to you?
- Give the client exactly what he or she wants
- Treat the person with great respect
- Put your best foot forward in each job
- Be professional without being conceited
Give the Client Exactly What He or She Wants
It is not your place to question what a client wants. He or she is paying you for specific material and that is what you should provide. Even if you know that the material will not go well because it’s too saturated with keywords, it’s what the client requests. As he or she is paying you for the job, it’s the individual’s decision.
You don’t have to be a brown-nose in order to demonstrate respect. Clients and employers relish in subordinates that are respectful more then those that are simple yes-men and women. Treat an individual with respect and you will earn his or her trust improving your ability to make money in the future.
Your Best Material – Every Time
Even if the content doesn’t interest you in the slightest, putting your best effort into every project can show the client you’re serious about producing quality material. While it’s always best to stick to your preferred niche when writing, don’t be afraid to explore other kinds. You may find that you enjoy writing about other subjects.
Professionalism without the Conceit
While you are a professional at writing material, don’t assume that you know everything about a certain subject or about creating content. Conceit can easily help you lose lucrative clients. Being conceited and expecting to get your way every time could hurt your future chances of keeping clients that are wiling to pay you money for your skills.
As long as you have a passion for writing content and know your material, you can peak the interest of those that are looking for freelancers. There is an incredible amount of work available on the Internet and the experience could put more money in your pocket than many full time jobs. Treat clients well and they will treat you well. Like the adage goes, “the customer is always right.”