Business Blogging: Do You Add Personality?

As a ghostwriter, I have completed a wide range of jobs for many clients over the years. Some want strictly clinical writing while others want a more personable piece. I often wondered why businesses don’t go for a more conversational blog. Statistically, they perform better than strict informational posts. Here is why I think business blogging should have more of a personality.

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Making Your Content a Shining Example of Success

Beauty is in the eye of the beholder. This is true in just about anything in life. What one person deems magnificent, another may view it as trash. When it comes to writing content, the trick is get the majority to view your material as beauty. It’s safe to assume that you’ll never please 100% of the people 100% of the time. The most you can hope for is to improve upon yourself while engaging those you’re writing for.

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