As a ghostwriter, I have completed a wide range of jobs for many clients over the years. Some want strictly clinical writing while others want a more personable piece. I often wondered why businesses don’t go for a more conversational blog. Statistically, they perform better than strict informational posts. Here is why I think business blogging should have more of a personality.
Beauty is in the eye of the beholder. This is true in just about anything in life. What one person deems magnificent, another may view it as trash. When it comes to writing content, the trick is get the majority to view your material as beauty. It’s safe to assume that you’ll never please 100% of the people 100% of the time. The most you can hope for is to improve upon yourself while engaging those you’re writing for.
WordPress is a powerful tool that allows users to create almost any kind of website. Through plugins and features, there is almost no limit to what you can accomplish. When it comes time to create content in WordPress, these features can take your material to greater heights. Here are some of my favorite tools that help me build content both on and off of the system.
It takes more than just a handful of posts and keywords to build a popular website. You need to understand how to engage your target audience as well. This is where optimizing tools come into play. Google Analytics is one of the most used and trusted platforms on the Internet. It can provide you with a wide range of data to help you understand your audience. It’s through this understanding that can then help you develop strategies to succeed.
Although many bloggers simply write because they like to share, there are some of us who actively try to gain a larger audience. Don’t get me wrong, sharing for the sake of sharing may be perfect for you. However, I would like to try and reach a broader audience. There is a bit of debate surrounding whether or not blogging every day helps search engine optimization. From my experience, it’s worth the effort.