Not all blogs are centered around a particular topic. Many people simply like to write what ever comes to mind. This isn’t a bad way to run the website. However, there are several benefits of operating a niche blog. In reality, it all centers around what you want to accomplish. Whether it’s to just write what your heart desires or creating an addition to your eCommerce site, blogging does have influence in the world.
What Can You Gain from a Niche Blog?
Niche blogs are those that center around a specific industry or topic. For example, Writer Sanctuary centers more around helping people. I created this website to assist others who want to become successful writers whether it’s ghostwriting for other companies or publishing their own works. My other site centers around health and fitness. Here are some of the benefits you can get when operating your own niche blog.
1. A Targeted Audience
Because of the way content is created on a topic-related site, you’ll obtain more of a target audience. For instance, people looking for boat repair may never see WriterSanctuary.com in the search results. However, those looking to find work to do from home as a writer might.
Target audiences are needed if you want to monetize the website. Adding things like Google Adsense or affiliate banners are more likely to make you money because of these specific visitors. There is greater potential to receive clicks or make sales from those who are looking for your specific information. This is because they are already interested in the content to begin with. A matching advertisement has better chances of making money.
2. Expressing Professionalism and Expertise
A lot of people will use their blogs as a form of online portfolio. It gives you a platform to provide information regarding your industry while expressing your professionalism. It’s this reason why many online businesses produce a niche blog related to the industry. It enhances reputation while increasing the trust a potential consumer may have in the brand.
Demonstrating expertise is beneficial for increasing popularity as well as attracting a specific audience. This is especially true if you can cite facts. The greater your reputation, the more likely you can make something out of the site if you monetize it.
It is possible to express professionalism and expertise without developing a niche site. It just makes it more difficult to attract a specific audience. This will also make the site less likely to generate a great deal of revenue. However, many people don’t care about such things – which is OK if you don’t.
3. Easier to Market
Niche blog sites are much easier to market than one that doesn’t have a specific focus. Remember, niche sites are developed to attract a targeted audience. For example, it’s much easier to market a boating blog to those who love to sail. It’s more difficult to market a blog about dogs to those looking for home improvement projects – unless the project involves the dog.
Personally, I believe every blog has one specific purpose regardless of who develops it: to attract an audience. Whether it’s to make new friends or boost sales for your business, it’s all about providing something for everyone to read. Otherwise, you wouldn’t put it online. No one creates a blog while thinking, “I hope no one reads this.” A niche blog is simply much easier to market than one that doesn’t have focus.
4. Keeping Your Thoughts Organized
After reading several blogs, there is one thing I’ve noticed plenty of on the Internet. A lot of people seem to be quite disorganized. It’s quite common to see a website with more than 50 categories with one or two posts in each spanning every topic you can think of. When someone like myself is looking for specific information, sites like these seem more cluttered.
It’s been my experience that people who focus their attention on one particular industry often have the best information available. It’s these sites that I wind up coming back to time and again. It’s not that I think general bloggers don’t offer quality. I just find the information to be more concentrated for what I need. As such, I often bookmark those niche blog sites for future reference. I suppose this could also go along the lines of professionalism mentioned earlier.
5. Easier to Categorize on Blog Submission Sites
Most blog submission sites utilize a category system for organizing content. Although there are a few sections available for general material, those in specific areas often perform better. If you stick to a specific niche, you can easily find a home for your blog on any one of those websites.
Although I haven’t had the best of luck with submissions sites, my blogs are relatively new in the grand scheme of things. As a result, there has been a bit of traffic to trickle in from those platforms. However, there are a lot of people that attest to how they work well for your website. I suppose it just depends on the industry you cover and how well you create content.
6. Good for SEO
If you’re worried about search engine optimization, niche blog sites perform better than randomness. That’s because search engines are looking for quality, relevant content for the website as a whole. While some of your pages may come up in search criteria, it pales in comparison to how a niche site performs on the result pages.
The more concentrated the information is about any given topic, the more often the site will show in results. Plus, it makes it easier to create relevant internal links which is also good for SEO. This is often referred to as, “link juice” and is valuable when it comes to getting certain pages more exposure in search engines. I’ve seen this first hand with my health and fitness site.
7. Increasing Your Own Knowledge
Blogs were originally created to help those write online logs of information and discoveries. I am one of those type of people who continue that tradition. When you create a niche blog, you’re focusing your attention on one particular topic. This can greatly boost your understanding as well as personal growth from that particular industry.
For instance, I’ve learned a great deal about health and fitness just by maintaining CrossingColorado.com for the past nine months. Writer Sanctuary helps me keep everything I learn about writing easily accessible. These sites are as much for me as they are for my target audience.
You don’t need a niche blog to get value from the experience. A lot of people simply want to share various pieces of their lives. It doesn’t take specialization to have a popular site, but it does help when attracting a certain type of audience. In any case, write what you love. True success is how you feel when creating your website.