How to Write Evergreen Content that Will Last

Writing evergreen content is material created that will remain relevant for years to come. It’s content that stays true regardless of the date it was created. This is important if you want your articles to continue driving traffic for longer than a month or two. According to Hubspot, more than 70% of traffic to their website is reading content that is more than one year old. So, how do you create something that can transcend time?

Why is Evergreen Content Needed?

Writing timeless material is an excellent practice to get into. Although other types of content can be valuable for connecting with your audience, developing something that can last throughout the years can be vital to the success of your site.

Continuous Traffic
Most types of evergreen articles can continue to drive traffic for several years. In fact, you’ve probably stumbled across a few pieces while searching Google that were written almost 10 years ago. This is because search engines and visitors find great value in content that doesn’t change over the course of time. It’s possible that a good timeless piece could continue to drive traffic to your site far into the future.

Search Engine Optimization
Optimizing your site is the best way to get noticed in search engines. Factual and detailed evergreen information is one of the most ideal methods for boosting SEO performance. All it takes is a bit of effort from yourself to write regular timeless pieces. For example, the “how to” and “review” materials for Writer Sanctuary are the most popular pages on the site. This is increasing my position within search engines week after week.

8 Ways to Write Evergreen Content

Writing evergreen content is relatively easy. It all centers around material that will be relevant in a couple of years. Ask yourself, “Will this material be something useful three years from now?” If you answered yes, then you may be on the right track. Here are some examples of how to get the most out of your posts and articles.

Curating Materials from the Web
Content curation is quite a common practice. It’s something almost everyone does on some kind of level. For instance, I list websites that I verified to pay writers. My health website covers apps and websites that help in fitness. It’s curation like this that can drive people to visit. Essentially, you’re taking the leg work out of searching the web for your visitors. It can also contribute to establishing yourself as an expert in the industry over time. Examples include:

  • 7 Websites that Pay You to Write
  • 5 Apps Every Health Nut Needs
  • 20 Amazing Games that Are Free to Play

How To, Best Practices and Tips
Sharing information can do wonders for your website. Out of all the content I create, it’s the “How To” materials that drive the most traffic. Since I love to share information with anyone willing to read it, this form of evergreen content writing is right up my alley. Just make sure you try to provide the most current and relevant information that can last for the next few years. Here are some examples:

  • 7 Marketing Tips to Enhance eCommerce Sites
  • How to Cook a Vegetarian Spaghetti
  • Best Practices to Lose Weight Within a Week

Answer Questions
Another one of the most effective articels on all my sites are those that answer questions. The question itself is the title while you explain the solution in the body. On my health website, the Q&A posts rank very high in visitor interest. A lot of the times, I’ll be curious about something and write about it. You might be amazed by how often people will take to Google and Bing with specific questions. In fact, these types of articles have been the most influential for driving traffic to all my sites. These examples can give you an idea of what I mean:

  • Can Overeating Cause Diarrhea?
  • How Much Money Can You Make as a Freelancer?
  • Can Gaming Be Therapeutic?

You can never go wrong with reviews, especially if you’re covering a popular product or service. More than 80% of consumers will research goods on the Internet before making a purchase. Writing an in-depth review can quickly engage those people all over the globe. In fact, the number one article on my health website is a review about an energy drink. It’s been at the top of the list for the last four months and appears on the front page of Google. Here are some examples:

  • Reviews: Emerge Body Slenderizing Drink Mix
  • Textbroker Review
  • A Gamer’s Review of H1Z1

Case Studies
Case studies are often popular as evergreen content. These are studies that are based in accumulated information and are fact-driven. While these are usually more clinical when compared to other pieces, the facts alone could drive an incredible number of visitors. People like facts, especially if you conduct some of the case studies yourself. Examples include:

  • Calories Burned While Playing Xbox Kinect Case Study
  • The Impact of Eating Too Much Sugar at Night
  • Case Study: Gaming on the IQ Level of 16 Year Old Males

Timeless Lists
Lists are some of the most common pieces of content developed on the Internet. In fact, a lot of the articles I have on all my websites consist of lists. People like to read these as they can be informative while sparking the imagination within visitors. However, you want to make sure that your list will be relevant in a couple of years. Some lists may simply not be able to transcend time as evergreen content. Here are a few that would last throughout the years:

  • 8 Ab Workouts You Can Do At Home
  • 5 Ways to Improve Your Writing as a Freelancer
  • 10 Games Every Gamer Needs to Play at Least Once

Personal Experiences
Most bloggers rely on personal experience to engage readers. Everything from fictional pieces to daily happenings can fuel traffic to your site. It’s this personal engagement that I try to incorporate in my posts. By informing you how a certain thing affected me, you can form your own opinion. It’s also interesting to note that one of my fictional pieces was in the top 10 posts on this website for three months. Things you could write include:

  • How I Lost 16 Pounds in 13 Days
  • How Much I Made Writing for Textbroker in 2015
  • Why I Love to Play EverQuest II

Unchanging Statistics
Statistics are on the fence when writing evergreen content. Some stats are subject to change rather quickly. It’s how you word these that will enforce whether they remain true several years from now. However, some statistics will never change. Make sure you can verify stats before posting them on your website. You don’t want to develop a reputation for spreading misinformation. Some examples are:

  • 10 Statistics of Childhood Obesity Since 1980
  • How Many Men Were Freelancers in 2015?
  • The Impact of Mobile Gaming for Online Sales

Keeping the Content Relevant

The most important factor to remember is to keep your content relevant to both your niche and future reference. Search engines focus more on material that is relevant to a search result and will penalize your content if it’s not. Luckily, it’s not all that difficult to keep your writing centered around your industry and create the right pieces to drive traffic.

Evergreen content has done wonders for all of my websites. Although I may still offer something that is centered around specific events or times of the year, I will still fall-back on writing something that can last throughout the ages. Give your articles the ability to drive traffic for longer than a month. Create something that is timeless and discover for yourself if it’s a worthwhile process.

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Michael has been a freelance writer since January of 2012. He has completed more than 5,000 jobs for a variety of clients ranging from animals to travel.

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