Using Buffer to Improve Your Freelance Marketing

As a freelance professional, you should always be looking for ways to market yourself. You should have a blog, a Twitter account, a Facebook page, and even a Google+ page all surrounding your chosen profession. For me, I have all of these to promote myself and my business. However, there are other tools you can use that can help keep those marketing methods alive with material. Buffer can help you keep all of those accounts organized while displaying basic properties in analytical data.


Buffer is a web-based application that will allow you to add your blog posts to your social media accounts with a simple click of the mouse.  Anything you find across that Internet can be easily shared with these networks in order to help you develop a more engaging marketing strategy.

How Does Buffer Help Your Freelance Professionalism?

Any time you develop content for your own blog that pertains to your skills, copy the link location of the page. This is easy to do with WordPress for the “Get Shortlink” option will provide that for you. After logging into Buffer, you past that link along with a short description of the page and the application will do the rest. Buffer will actually shorten the link even more in order to save characters in Twitter. Once your material is ready to be sent to your social media channels, you can choose to share it now or set a date and time of when the material will be published. This allows you to create future content that will automatically be posted.

When marketing your skills, it’s all about getting noticed. The more active you are on social media sites and job placement boards, the more clients are able to find you. Creating engaging and meaningful content doesn’t matter if no one knows it’s there on your site. Search Engine Optimization can only do so much and marketing can be a daily activity if you want to be successful.

Aside from logging into the app, Buffer can install a plugin for Firefox and other web browsers that allows you to automatically send websites or selected text from pages to your social media channels. This is incredibly useful if you have followers and want to share important information with those individuals.

One of the most alluring aspects of Buffer is that it’s free to use. While you can pay for upgraded functionality in analytics and a few other tools, the system doesn’t cost you a single penny. This is especially attractive to new freelance professionals that don’t have a lot to spend for marketing improvements.

If you’re curious of whether or not people are reading your material, the free version offers a display of how many times each post was clicked. While this may not record every single time the page was accessed because of various anonymous programs, it can give you an idea of what material users find more engaging. This will help you develop more interesting content in the future.

Regardless of what kind of sharing system you utilize, it’s always a good idea to have something available. Buffer is only one of many similar applications for sharing your material. I mention it on this website because of the ease of use it presents. Keep your target audience informed on your social media sites of choice and increase your visibility on the Internet.

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Michael has been a freelance writer since January of 2012. He has completed more than 5,000 jobs for a variety of clients ranging from animals to travel.

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